Engage enables you to recruit users, schedule user research sessions, and run research sessions using built-in video calling. User research sessions also allow for recording, transcription, collaborative notes, and highlighting. Engage lets you find improvement opportunities, run usability tests, help make informed decisions, and share user research insights with your team.
How do I get started with Engage?
To get started with Engage, see our article on How to enable Engage as an existing Hotjar user in our Hotjar Engage Help Center, where you'll find all our documentation about Hotjar Engage. You can also learn more about recruiting your own testers for your research project. For background on PingPong's integration into Hotjar to become Hotjar Engage, see our blog post.
What can I use Engage for?
Some example use cases for Hotjar Engage include:
- Product Designers can use Hotjar Engage to test a new prototype and gather user feedback before investing in development. Using Hotjar Engage, they can recruit and screen target users from their existing user base, manage call scheduling, and run interviews. During interviews, users can navigate the prototype, enabling Product Designers to see what's working and where users are getting stuck.
- Product Managers looking to identify usability issues in a newly released feature can use Hotjar Engage to recruit existing users already familiar with their product. They can then run usability testing to observe users completing tasks.
- Marketing teams seeking user feedback before launching a rebranded website can use Hotjar Engage's tester pool to recruit testers matching their target audience. They can then interview users to collect feedback on the new branding.
- Researchers can use Hotjar Engage's tester pool to recruit interviewees matching specific personas. Through conducting in-depth interviews using Engage, Researchers will increase their understanding of their buyer personas' objectives and challenges, resources used, how they measure success, etc.