The Heatmaps insights side panel adds an extra layer of detail to help you validate your assumptions, spot trends, empathize with customers, and prioritize changes. The insights side panel contains cards that can help answer questions about your users, such as:
- Are they frustrated with the page?
- Is something on the page causing them to leave?
- Is something confusing them?
To start, open the insights side panel on the right-hand side of a heatmap to view these new insights.
Below is a brief description of each insights side panel card and some suggested use cases.
- Total clicks
- U-turns and Rage clicks trend
- Drop-off Rate
- Average time on page
- Console errors
- Update screenshot
- Average Feedback score
This displays the total number of clicks on visible elements within the screenshot. Updating session filters such as the date range or changing the device type will let you narrow down this metric.
U-turns and Rage-clicks trend
Available on Observe or plans.
A U-turn occurs when a user visits a page but returns directly back to the previous page within seven seconds. This can help identify user journeys where the flow isn’t clear.
Rage-clicks allow you to see when a user clicks on the same element five times within 500ms of one another, which could be a sign of frustration. This can help identify things like broken links or areas that a user thinks should be clickable, but aren’t.
- Comparing U-turns and Rage clicks against a previous time period allows you to spot trends around user journeys that need to be fixed, or to understand what’s working well.
Find out more about Behavior Session filters and Rage-clicks.
The drop-off rate shows you what percentage of users end their session from the selected page. This is based only on sessions that were recorded.
The drop-off rate can help you better understand why users visited your site and if they are completing the journey you expect them to. For example, if users are leaving the site from an “Order Confirmation” page, this is probably preferred. However, if they are leaving from other pages, it may be because they aren’t finding the information they need to take the desired action.
Average time on page
The average time on page will allow you to see how long a user typically spends on the selected page. This is based only on sessions captured by Hotjar.
- This is especially powerful next to frustration signal metrics, such as Rage clicks and U-turns. Comparing these side by side can help support a case for prioritizing usability testing or page optimization.
Available on the Observe plan.
You can see the associated Recordings to understand when the errors are occurring. Viewing the trend allows you to see how often errors are occurring over time.
Learn more about How to use console tracking for finding errors.
Heatmaps capture data automatically using the same session data collected by the Recordings tool. If the screenshot doesn't look quite right, you can refresh it or manually take a new one. This can also be helpful if you want to capture click data on dynamic elements such as drop-down menus.
Learn more about How to Update a Heatmap Screenshot.
Average Feedback score
The Feedback tool allows you to get visual and instant input from your users. Remove the guesswork by asking users directly which elements of your site they love and which they would like you to improve.
If you don’t already have a feedback widget on the page, you’ll be prompted to create one.
- With the added context of seeing the average feedback score over the last 3 months, you can now get a clearer picture of how users feel about a page over time.
Learn more about What is the Feedback tool?