Hotjar is a product experience insights tool that gives you behavior analytics and feedback data to help you empathize with and understand your customers. You can use 'Observe' tools like Heatmaps and Recordings to see what your users see, and our 'Ask' tools like Surveys and a Feedback widget to bring your customers into the conversation.
Hotjar complements the data and insights you get from traditional product and web analytics tools like Google Analytics or Mixpanel. It’s an industry-leading and easy-to-use service that combines product experience insights, user behavior analysis, and customer feedback to help you connect the dots between what's happening on your site, and why it happens.
Heatmaps give you an at-a-glance overview of how people interact with a page. See how far they scroll, what buttons they click, and what content gets ignored.
Heatmap 101: Guide to Heatmaps
Check out our Heatmap Guide to discover how to get started with Heatmaps and understand user behavior.
Recordings let you experience your website through the eyes of your site visitors. See their mouse movements, which pages they visit, and where they struggle.
Improving the performance and experience of your website starts with understanding what your users want and what's preventing them from achieving it. Target questions to specific users anywhere on your website, mobile site, or invite your users right before they abandon your site to uncover their objections or concerns.
Build your own responsive surveys and collect responses in real-time from any device. Distribute your Link Surveys using web links or via email.
Our feedback feature allows you to get instant visual feedback for your website. It allows you to see what people love and hate, identify issues, and find opportunities for growth.
Organizing and sharing your insights
The Dashboard provides a high-level overview of your site’s key metrics using graphs and charts. Through regular viewing, your Dashboard enables you to stay on top of your most important metrics by filtering and comparing an aggregate of demographic and user-behavior metrics. You can edit and save changes to your Dashboard, while also clicking through to each of Hotjar’s tools via the Dashboard to go deeper into the data.
Trends give you the power to create and compare custom metrics in Hotjar that you can visualize in charts, track over time, and add to your Dashboard. Metrics you've created can be used to spot trends and help you to stay on top of conversions and product usage.
Highlights and Collections
Highlights allow you to capture snippets of your Recordings and Heatmaps and group them into Collections that you can share and analyze with your team. Grouping these insights together in one place helps your team to identify patterns, validate assumptions, and prioritize brilliantly.
How Hotjar collects insights
Hotjar has evolved in the way that it captures user behavior data and delivers insights. Hotjar’s previous method of data capture was based on the process of manually creating ‘snapshots’ - on-demand reports based on a number of pageviews. These snapshots had to be created separately in our Heatmaps and Recordings tools, and manually restarted when finished. This was a manual process and it led to gaps in understanding user behavior.
Hotjar’s way of working has evolved to capture user sessions: recording a user’s visit to your site (a session) and providing insights based on their whole visit. This method of Session Capture means that you do not need to manually create and enable snapshots. With Session Capture enabled, you can sit back and watch the insights roll in as user sessions within your plan’s sample are recorded.
Check out our case studies!
See other companies' success with Hotjar Analytics and Feedback in our case studies.
How is Hotjar different from Google Analytics?
Hotjar is not an alternative to Google Analytics. In fact, Hotjar should ideally be used together with a web analytics solution.
While web analytics software tools like Google Analytics will give you data about the pages your users are visiting (for example, which page has the highest bounce rate or conversion rate), they will not show you how your users are really using the pages themselves.
With Hotjar, you can understand your web and mobile site users by seeing how they interact with your pages and by understanding why they behave the way they do. This allows you to quickly identify opportunities for improvement and growth.
Google Analytics reports that your homepage has a very high bounce rate. Hotjar will tell you exactly why that is happening, using Heatmaps, Recordings, and Surveys, allowing you to make the changes needed to decrease bounce rate.
You can use Hotjar to:
- Compare taps and clicks before & after tweaks.
- Remove or rethink ignored content.
- Align page copy to the same words used by your users in their feedback.
- See which type of imagery works best.
- Know whether your CTAs are attracting attention.
- Ask customers what made them nearly not convert.
- Translate common feedback comments into FAQs.
- Give your clients or boss proof of what works or not.
- Challenge internal misconceptions & 'best practices'.
- Improve Forms to generate more leads.
- Restructure layout based on user objections.
- Test what content works best above the fold.
- Understand why test pages do not beat the control.
- Learn what content to move higher or lower on the page.
- Uncover distracting elements that you should remove.
- Filter out noise from unqualified user tests.
- Speak directly to users before they leave the page.
- Prioritize where to test first by identifying big opportunities.
- Identify what new content you need to add to the page.
- Confirm your hypothesis before creating new elements.
- Generate new A/B test ideas.
- Collect valuable testimonials from customers.
- Improve your UX on different screen resolutions.