If Hotjar shows as inactive after you installed the Tracking Code, there are a few reasons this could be happening:
No visitor has been tracked in the past hour
Hotjar verifies tracking as being active if it detects at least one visit in the past hour. Therefore, if your site has just launched, there may not be enough traffic yet to activate. If you didn't block your IP in your Hotjar account and you don't have Do Not Track enabled in your browser, you can browse the pages of your site to trigger the activation. Please bear in mind that once it is installed correctly you don't need to wait for activation but can start using Hotjar's features.
The code was pasted incorrectly
Make sure the copy of the tracking code on your site matches the one provided in your Hotjar account. Do not paste the code in word processors and other text editing programs before pasting on your site as these programs tend to automatically alter the content of the code for styling.
Wrong Tracking Code installed
If you have multiple sites in your account, make sure you're using the correct tracking code for the designated website.
You just completed a major website redesign
If sometime after installing the tracking code your website undergoes a major design change where themes and template files are replaced or content in your <head></head> tags or anywhere else the tracking code is installed are replaced, you will need to re-install the tracking code.
The tracking code isn't installed on all pages you wish to track
The tracking code must be installed on all pages you wish to track. If not, Hotjar features will not work properly.