Hotjar offers a lifetime Business plan for approved Non-Profit organizations. If you wish to use a higher plan, we can offer a 50% lifetime discount on a yearly subscription.
To be eligible for the Hotjar nonprofit program, your organization must be recognized as an official nonprofit or charitable organization in your region.
Currently, we only enroll organizations that are non-governmental, nonacademic, noncommercial, nonpolitical* in nature, and have no religious affiliation. We also do not extend this program to professional or trade membership associations.
*Exceptions are made for organizations that have a focus on environmental causes or advocate for equality of minorities and disadvantaged groups.
We reserve the right to revoke the offering at any point if:
- the account is not compliant with our terms of service.
- the account activity is not within our acceptable use policy
- there are any new sites added that did not submit an application.
- the URLs no longer fall within our eligibility criteria.
How to apply
Fill out the application form.
Non-profit program FAQs
- How long does the process take?
- What documentation should I send with my application?
- Do I need a Hotjar account to apply?
- What if my organization has specific legal and security requirements?
- Where should I put the Hotjar badge?
- How does the discount for higher plans work?
- I want to track multiple sites, what do I do?
How long does the process take?
What documentation should I send with my application?
You can send in the certificate attesting that your organization is a valid nonprofit. This varies from country to country but is generally issued by a governmental organization. You can also send a screenshot of your country's online public register.
Do I need a Hotjar account to apply?
It's preferable that you register with us before you apply to ensure a quicker response time.
You can create your free Hotjar account here.
What if my organization has specific legal and security requirements?
Hotjar was created with privacy by design. We've made a self-service page where you can find the bulk of our privacy, security, and data safety documents.
Where should I put the Hotjar badge?
You can add the badge anywhere that you feel makes sense for your site. You aren't required to have it on the front page. The Hotjar badge can be found on our badges page with a variety of color options.
How does the discount for higher plans work?
If you want to track more than 20,000 pageviews per day, you can request a discount for one of our higher traffic plans.
We offer a 50% lifetime discount for these plans, which is applied only to the difference you would have to pay between the standard Hotjar Business plan (priced at $89) and tier you choose.
If your nonprofit has 120,000 pageviews/day ($289/monthly), your monthly price would be $100 ($289 - 89$ - 50% ) .
I want to track multiple sites, what do I do?
If your Non-Profit has multiple URLs, you will need to send in an application for each one so they can be screened separately.
If the multiple URLs are subdomains, only send in one application for all subdomains you intend to track. In most cases, it's best to use the same tracking code on all your subdomains.
There are some situations in which a subdomain may serve a specific purpose (such as an ongoing program or a charity store), so you may wish to track the data separately from the rest of your domain. This will need a separate application.
If you want to track hotjar.com and all the pages it contains, you should send in ONE application.
If you want to track hotjar.com and then focus on your documentation center (help.hotjar.com), you should send in TWO applications.