Hotjar offers a free lifetime Ask Business plan with 500 monthly responses and a free Observe Business plan with 500 daily sessions for approved nonprofit organizations. If you wish to use a higher plan, we can offer a 50% lifetime discount on a yearly subscription. For more details on our pricing and plans, see the Hotjar pricing page.
To be eligible for the Hotjar nonprofit program, your organization must be recognized as an official nonprofit or charitable organization in your region.
Currently, we only enroll organizations that are non-governmental, nonacademic, noncommercial, nonpolitical* in nature, and have no religious affiliation. We also do not extend this program to professional or trade membership associations.
*Exceptions are made for organizations that have a focus on environmental causes or advocate for equality of minorities and disadvantaged groups.
We reserve the right to revoke the offering at any point if:
- the account is not compliant with our terms of service.
- the account activity is not within our acceptable use policy
- there are any new sites added that did not submit an application.
- the URLs no longer fall within our eligibility criteria.
How to apply
Fill out the application form.
Nonprofit program FAQs
- How long does the process take?
- What documentation should I send with my application?
- Do I need a Hotjar account to apply?
- What if my organization has specific legal and security requirements?
- How does the discount for higher plans work?
- I want to track multiple sites, what do I do?
How long does the process take?
What documentation should I send with my application?
You can send in the certificate attesting that your organization is a valid nonprofit. This varies from country to country but is generally issued by a governmental organization. You can also send a screenshot of your country's online public register.
Do I need a Hotjar account to apply?
It's preferable that you register with us before you apply to ensure a quicker response time.
What if my organization has specific legal and security requirements?
Hotjar was created with privacy by design. We've made a self-service page where you can find the bulk of our privacy, security, and data safety documents.
How does the discount for higher plans work?
If you want to track more than 500 sessions per day or need more than 500 responses per month, you can request a discount for one of our higher session or responses plans.
We offer a 50% lifetime discount for these plans, which is applied only to the difference you would have to pay between the standard Ask Business plan or Observe Business plan and the tier you choose for those products.
I want to track multiple sites, what do I do?
If your nonprofit has multiple URLs, you can include these URLs on the same application or let us know at the time of applying that you have additional sites on your account that you'd like to be reviewed.
If the multiple URLs are subdomains, only send in one application for all subdomains you intend to track. In most cases, it's best to use the same tracking code on all your subdomains.
There are some situations in which a subdomain may serve a specific purpose (such as an ongoing program or a charity store), so you may wish to track the data separately from the rest of your domain. For this, you can add the subdomain on your application for us to review.
If you want to track hotjar.com and all the pages it contains, you should send an application mentioning just the one domain hotjar.com.
If you want to track hotjar.com and then focus on your documentation center (help.hotjar.com), you should list both hotjar.com and help.hotjar.com in your application.