From Friday July 1, 2022 we're moving accounts that were created before April 20, 2022 to our updated pricing model.
Under the updated pricing model, we've grouped Surveys and Feedback into a separate product called Ask that’s priced based on the number of responses you want to collect across Surveys and Feedback. Heatmaps and Recordings will be grouped into a separate product called Observe and will still be priced based on the number of daily sessions.
Both products, Observe and Ask, will have the Basic (free), Plus, Business, and Scale plans available, and the selected plan can be different for each product.
See the Updating our pricing model blog post for all the details on this update.
The Account Owner can downgrade or upgrade your Hotjar plans at any time for each of the Ask and Observe products. To find the latest details on available features across plans and our pricing see the Hotjar pricing page. If you are looking to pause your plan, downgrading to our free Basic plan is the best option and your data will be retained in line with our data retention policy.
Team members with Admin, Read & Write, and Read Only permissions can see your current plan for each of Ask and Observe from the Sites & Organizations page within the Account Settings menu.
For each site you have access to, you'll see the following labels: Basic, Plus, Business, or Scale next to the Ask and Observe products. If you're wanting to upgrade to the Scale plan, reach out to our Sales team through the Hotjar pricing page.
Have your Account Owner go to Plans & Billing.
Use the Plan dropdown to select new Ask or Observe plans for your site.
Click the Update Plans button at the bottom of your screen to confirm the changes.
Why am I asked to verify bank details when downgrading your plan?
You may be asked to verify bank details when downgrading your plan, but you will not be charged the amount shown in the verification window until your next billing date. Any updates that change the total cost of your account on its next billing date may require additional bank verification. Your bank is asking you to pre-approve this new total amount for all subscriptions in your account.
Downgrading and Upgrading FAQs
Yes! The Observe Basic plan collects up to 35 daily sessions and the Ask Basic plan has an allowance of 20 monthly responses. If you have a paid subscription and wish to be on a free plan, you can downgrade your plan to Basic. Learn more about our pricing and plans on the Hotjar pricing page.
All data that you collected will remain within your account according to our data retention policy.
If you choose to downgrade from a paid plan to a Basic plan, it is important to note the changes that will be applied to your site after the downgrade. You can compare your existing Ask or Observe plan to the Basic plan for that product on the Hotjar pricing page.
When upgrading or adding an additional site on a paid plan in the middle of a billing cycle, Hotjar will use pro-rata billing.
Your account will not be charged the full amount of the plan that you upgraded or added. Instead, you will be charged from the day you made the changes through the end of your current billing cycle. The full price of the plan selected will be charged in the following billing cycle.
When downgrading your Site in the middle of a billing cycle, it will remain on the plan originally selected until the end of the current billing cycle. Once the new billing cycle begins, you will no longer be charged for the older plan. This includes our monthly and yearly subscriptions.
The downgrade will take effect at the end of the billing cycle and you can cancel this downgrade if needed, before the end of the billing cycle. The upgrade will take effect when it is made and you'll be charged a pro-rata amount for the upgrade. You won't be able to cancel the upgrade because it has already taken effect when it was made.
Hotjar divides the total price of a plan by the days in the month to get your “daily price”. We will then multiply this by the number of days left in the month. This does not apply with less than 24 hours remaining in a billing cycle.
If you've accidentally upgraded the wrong site on your account, please keep the paid plans on the site (no need to downgrade) and reach out to Support as we may be able to help by swapping the plans to the correct site.
Swapping plans between sites on the same account.
We are only able to swap plans between sites on the same account, and if the request is made within 48 hours of the accidental upgrade and if the site has not yet been downgraded.
If you've chosen the wrong plans for your site, you can downgrade the plans directly from the Billing page on your account, and reach out to Support so we can help out with a refund and to get your site set to the correct plans.