Data retention timeframes are the same for all of our plans.
Our Analytics tools, such as, Recordings, Heatmaps, Funnels, and Forms, retain data for 365 days from the date the data was captured.
After 365 days from the date the data was captured, the data will start on our automated deletion process.
Our Feedback tools, such as, Incoming Feedback, Polls, Surveys, and Recruiters, retain data until manually removed by an Account Owner or Admin.
What happens if I delete my data?
Once you delete data collected by any of Hotjar’s tools (Heatmaps, Recordings, Polls, etc.), Hotjar starts an automated deletion process. This takes up to 30 days in total, and all data is hard deleted. As soon as you opt to delete the data, the process starts and the data is not retrievable.
What happens if I delete my account?
Once you delete a Site, Organization or Account, Hotjar starts an automated deletion process. This process starts with a soft deletion which lasts up to 7 days, from that point on, a hard deletion occurs and removes all of the data stored within your Site, Organization or Account. This process takes up to 30 days to complete.
Do you have backups of my data?
After a completed cycle of the deletion process described above, all backups will have no trace of your Data, Site, Organization or Account information.