Our Recent User Activity feed and analytics tools, such as Recordings, Funnels, and Forms, retain data for 365 days from the date of capture, while Heatmaps retain data for 365 days from the date of creation. This applies to all accounts and plans.
After 365 days, our automatic deletion process will begin. Data will be deleted from Hotjar servers, including backups, and cannot be retrieved. Deletion includes the entire report (Heatmap, Form, Funnel, etc) not just the data collected.
Our Feedback tools, such as Incoming Feedback, Polls, and Surveys retain data until manually removed by an Account Owner or Admin. All data capture over a year will be removed from the Hotjar dashboard, but accessible by downloading the responses.
Data Retention Policy FAQs
Common questions about our data retention policy.
- What happens if I delete data collected?
- What happens if I delete my account?
- Do you have backups of my data?
What happens if I delete data collected?
Once you delete data collected by any of Hotjar’s tools, such as Heatmaps, Recordings, Polls, etc., Hotjar starts an automated deletion process. This process takes up to 30 days in total and all data is hard deleted. As soon as you opt to delete the data, the process starts and the data is not retrievable.
What happens if I delete my account?
Once you delete a Site, Organization or Account, Hotjar starts an automated deletion process. This process starts with a soft deletion which can take up to 7 days, from that point on, a hard deletion occurs and removes all of the data stored within your Site, Organization or Account. This process takes a total of 30 days to complete.
Do you have backups of my data?
After a completed cycle of the deletion process described above, all backups will have no trace of data you have collected, Site, Organization or Account information.