Why is my Funnel not showing enough data or shows a 100% drop off in a place that doesn’t make sense?
Check the following things:
Is the code installed on every step of the Funnel?
The Hotjar tracking code must be installed on every page you wish to track. You can verify the installation by using our quick guide here.
Is the page for each step properly targeted?
This is the most common for no sessions reported or a sudden 100% drop-off. See our page targeting guide for an explanation of the different page targeting types and examples. A common issue is using Exact Match for a page that starts with http but redirects to https.
Check for a trailing / in the URLs.
Depending on how the server for your site is configured, the trailing slash (/) can make a big difference. On some servers, this slash can mean a different page.
is not always identical to:
note the / at the end of the second URL
This matters for both Simple Match and Exact Match page targeting. You can be sure you have the correct URL by copying and pasting from the browser rather than typing by hand. Check the address bar in the browser to see if there is a slash at the end and if it matches what you have in the Funnel step.
You may have entered an optional step.
Hotjar Funnels are designed to only show data for visitors that start their session on step 1 and visit ALL subsequent steps, even if there are other pages in between. See how Funnels work here.
We are sampling your data.
In the majority of cases, Hotjar is able to record each and every page view and use that data to build your Funnels. However, if your site has very high traffic levels, Hotjar will automatically use a sample of your traffic to generate your Funnel. You will see a notice if your Funnel data is being sampled. Learn more about how sampling works in Hotjar here.
We may not have updated your Funnel data yet.
Once a Funnel has been set up, Hotjar will automatically update your Funnel data once every hour. Learn more.
Is the step the Shopify checkout page or another third-party payment gateway that doesn’t allow the Hotjar tracking code?
There is still a possibility to track conversions within a Funnel using the Shopify Order Confirmation page as the last step.
To use Hotjar in your storefront you can follow the instructions here.