Page targeting options can be found for Heatmaps by selecting either Visit a specific page, Visit one of multiple similar pages or Trigger a JavaScript snippet.
Hotjar's page targeting rules are:
- Simple match: This is the default match type and is used to target a page on your site, including any query strings and fragments added to the URL. This includes the protocol, http vs. https, and the presence or not of 'www.'
- Exact match: Targets a specific URL, including the protocol, which can include a query string and fragment.
- Starts with: Target all pages that have a URL, including the protocol, which begins with the entered text.
- Ends with: Target all pages that have a URL that ends in the entered text.
- Contains: Target all pages which contain the entered text. This rule is case sensitive.
- Regular Expression: A regular expression, regex or regexp for short, is a unique text string for describing a search pattern.
Hotjar can only support the following characters
a-z, A-Z,0-9, -, ., _, and ~. Any other characters need to be percent-encoded.
Simple match
This is the default match type and is intended to be used to target a page on your site. The match will be correct if the URL path your visitor is on, matches the URL path you specify.
Query strings and fragments are ignored
If the live site loads with a query string, it will still be considered to match the Simple URL targeted.
Simple Match - http://www.x.com/pages/
| Result | Example URL |
| MATCH | http://www.x.com/pages/ |
| NO MATCH | http://www.x.com/pages/subpage |
| MATCH | http://www.x.com/pages/?x=1 |
| MATCH | http://www.x.com/pages/?x=1&y=1 |
| MATCH | http://www.x.com/PAGES |
| MATCH | http://www.x.com/pages/?x=1 |
| MATCH | https://www.x.com/pages/ |
| MATCH | http://x.com/pages |
| MATCH | https://x.com/pages/ |
Exact match
The match will be correct if the URL path, query-string, and fragment your visitor are on match EXACTLY the ones you specify.
Exact Match - http://www.x.com/pages/?x=1
| Result | Example URL |
| NO MATCH | http://www.x.com/pages/ |
| NO MATCH | http://www.x.com/pages/subpage |
| MATCH | http://www.x.com/pages/?x=1 |
| NO MATCH | http://www.x.com/pages/?x=1&y=1 |
| NO MATCH | http://www.x.com/pages/?x=1#2 |
| NO MATCH | https://www.x.com/pages/?x=1 |
Starts with
The match will be correct if the URL your visitor is on, starts exactly as you specify it, including the protocol.
Starts with - http://www.x.com/pages/
| Result | Example URL |
| MATCH | http://www.x.com/pages/ |
| MATCH | http://www.x.com/pages/subpage |
| MATCH | http://www.x.com/pages/?x=1 |
| MATCH | http://www.x.com/pages/?x=1&y=1 |
| MATCH | http://www.x.com/pages/?x=1#2 |
| NO MATCH | https://www.x.com/pages/ |
Ends with
The match will be correct if the URL your visitor is on, ends exactly as you specify it.
Ends with - pages/
| Result | Example URL |
| MATCH | http://www.x.com/pages/ |
| NO MATCH | http://www.x.com/pages/subpage |
| NO MATCH | http://www.x.com/pages/?x=1 |
| NO MATCH | http://www.x.com/pages/?x=1&y=1 |
| NO MATCH | http://www.x.com/pages/?x=1#2 |
Contains
The match will be correct if the URL your visitor is on, includes the text you specified.
Contains - ?x=1
| Result | Example URL |
| NO MATCH | http://www.x.com/pages/ |
| NO MATCH | http://www.x.com/pages/subpage |
| MATCH | http://www.x.com/pages/?x=1 |
| MATCH | http://www.x.com/pages/?x=1&y=1 |
| MATCH | http://www.x.com/pages/?x=1#2 |
Regular Expressions (REGEX)
The match will be correct if the REGEX you create includes the URL your user visits. More about REGEX can be found How to Use Regular Expressions for Page Targeting.