Filtering allows you to narrow down the number of recordings and find the most relevant sessions based on specific criteria. It helps you identify different groups of users and compare their behavior. You can also save filter configurations in Recordings as Segments. This gives you quick and repeated access to your most relevant recordings.
In this article, you'll find scenarios that describe how you can use specific sets of filters to achieve your goals.
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Identify broken elements of the website that cause user confusion or frustration.
Rage clicks occur when a user clicks on the same element five times within 500ms. These types of clicks help you uncover elements on your website that look clickable or are confusing to users. Another indicator of confusion are U-turns, which show you when users return directly to a previous URL within seven seconds. The Error filter identifies sessions where a JavaScript error occurred. You can combine these filters with specific URLs to focus on the most relevant parts of your website.
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Verify assumptions about a new element of your website, for example, a button.
Use the Clicked element filter to find users who interacted with your new CTA button. Compare your findings with your initial assumptions about this website element.
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Investigate the drop-off activity on the pricing page.
Watch drop-off recordings to improve your pricing page and make sure people understand the value of your product. Use the Exit page filter or combine several Page viewed filters to find sessions that resulted in a drop-off. Refine the results even further by filtering by Entered text and analyze the sessions where users started filling out the form, but got discouraged and dropped off.
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- Compare user behavior on mobile and desktop.
The habits of users change depending on the device they’re using. Watch recordings from mobile, desktop, or tablet to see how their web journey changes and how you can accommodate their needs.
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- Learn how you can provide a more customized experience for different groups of users.
Use the Returning / New filter to observe how returning users interact with your website compared to the new users. Set up User Attributes to unlock filtering by more advanced user characteristics, for example, industry, last purchase, or total amount spent in your store.
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- Better understand the behavior of users who liked or disliked your page.
Watching a session during which a user decided to send you feedback provides additional context to the comment you received. You can also spot trends and discover what prompts users to leave positive or negative feedback.
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- Compare two versions of your homepage to better understand your A/B testing results.
Set up Events to get access to filtering based on a specific version of a page. Each page variant can send a different event to Hotjar, which you can then use to filter recordings and compare user behavior across variants. This can enrich the numerical results of your A/B testing experiments with visual insights from recordings.
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- Observe the habits of users that found your website URL on social media.
With the Traffic channel filter applied, you can more precisely identify the context leading to a site visit. For example, discover how your Instagram content influences the customer journey.
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- Learn more about your successful Google Optimize experiment.
The results from Google Optimize may indicate that an experiment went well, but you’re not sure why. Watching recordings can help you understand the context. Use Recordings to see how users behaved in the Optimize experiment group.
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- Target new customers in a specific market.
Combining two or more filters gives you more precise targeting options. If you're expanding your business into a new country, you can focus your attention only on new users that are located in this region.
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