Click on New Heatmap from the Heatmaps dashboard.
Enter the Heatmap name.
Select Number of Pageviews you want to capture.
The snapshot size will determine the number of pageviews Hotjar will track before it considers the Heatmap as complete. Do note that not all snapshot sizes are available for all plans.
Set up Page Targeting.
If you wish to gather data from multiple pages, select the Starts with, Ends with, Contains or Regular expression match type. You can then optionally enter a Screenshot Page URL that will determine which page the screenshot will be taken of.
Save your Heatmap setting by clicking Create Heatmap.
Once you add a Heatmap to Hotjar, it will appear in your Heatmaps list:
Hotjar Heatmaps currently have a few limitations, such as not being able to include dynamic content in the screenshot. See the short list of limitations here.