Your Heatmaps may be based on continuous capture
If you are on a Hotjar Business or Plus plan, your Heatmaps are based on continuous capture by default. As we transition to Continuous Heatmaps, you will still have access to manual snapshot-based Heatmaps as well. Learn more about Continuous Heatmaps.
A/B testing on the same URL is not currently possible on initial releases of Continuous Heatmaps as JavaScript Events functionality is not available. You will still be able to use JavaScript Events for manual snapshots, which will be available alongside Continuous Heatmaps for now.
Although Hotjar does not have an A/B testing feature, we do enable you to monitor your pre-existing A/B test. The setup options for keeping track of each of your variations are:
Tracking Variations with Different URLs
With this setup, Hotjar is able to record Heatmaps for the A/B test if the URL is different for each variation.
Example:
Control: http://www.domain.com/products/
Variation: http://www.domain.com/products-2/
Two separate Heatmaps should be created, in this case, to track both pages. Our targeting rules could be:
Contains: products/
Contains: products-2/
You can view our Heatmap Guide to learn how to setup Heatmaps as well as Page Targeting for Heatmaps to learn which targeting rule best suits your site.
Tracking Variations on the Same URL
If your A/B test loads different content randomly each time a new user lands on the page, tracking can be done by Using Events for Heatmap Targeting. This method is currently only available on our Plus, Business and Scale plans.
You may need to consult your web developer for Events implementation, since it involves adding Javascript to your site.