Although Hotjar does not have an A/B testing feature, we do enable you to monitor your pre-existing A/B test. The setup options for keeping track of each of your variations are:
Tracking Variations with Different URLs
With this setup, Hotjar is able to record Heatmaps for the A/B test if the URL is different for each variation.
Example:
Control: http://www.domain.com/products/
Variation: http://www.domain.com/products-2/
Two separate Heatmaps should be created, in this case, to track both pages. Our targeting rules could be:
Contains: products/
Contains: products-2/
You can view our Heatmap Guide to learn how to setup Heatmaps as well as Page Targeting for Heatmaps to learn which targeting rule best suits your site.
Tracking Variations on the Same URL
If your A/B test loads different content randomly each time a new visitor lands on the page, tracking can be done by Using Javascript to Trigger Heatmaps. This method is currently only available on our Plus and Business plan.
You can consult your web developer for JavaScript implementation.