Continuous Heatmaps do not support A/B testing on the same URL
A/B testing on the same URL is not currently possible with Continuous Heatmaps because JavaScript Events functionality is not available yet. You will still be able to use JavaScript Events for Manual Heatmaps. Learn more about Continuous Heatmaps.
Although Hotjar does not have an A/B testing feature, we do enable you to monitor your pre-existing A/B test. The setup options for keeping track of each of your variations are:
Tracking Variations with Different URLs
With this setup, Hotjar is able to record Heatmaps for the A/B test if the URL is different for each variation.
Example:
Control: http://www.domain.com/products/
Variation: http://www.domain.com/products-2/
Two separate Heatmaps should be created, in this case, to track both pages. Our targeting rules could be:
Contains: products/
Contains: products-2/
You can view our Heatmap Guide to learn how to setup Heatmaps as well as Page Targeting for Heatmaps to learn which targeting rule best suits your site.
Tracking Variations on the Same URL
If your A/B test loads different content randomly each time a new user lands on the page, tracking can be done by Using Events for Heatmap Targeting. This method is currently only available on our Plus, Business and Scale plans.
You may need to consult your web developer for Events implementation, since it involves adding Javascript to your site.