Page Targeting for Funnels

To better understand how URL targeting works, it is also good to understand what components form a URL:

Elements of a URL

Hotjar's page targeting rules for Funnels are:

• Simple match: This is the default match type and is used to target a page on your site, including any query strings and fragments added to the URL. This includes the protocol, http vs. https, and the presence or not of 'www.'
• Exact match: Targets a specific URL, including the protocol, which can include a query string and fragment.
• Starts with: Target all pages that have a URL, including the protocol, which begins with the entered text.
• Ends with: Target all pages that have a URL that ends in the entered text.
• Contains: Target all pages which contain the entered text or used for Virtual Page Views (VPVs). VPVs are a JavaScript snippet that allows you to track a URL even if your visitors did not have that URL loaded in their browser or the URL doesn't change. This rule is case sensitive.
• Regular Expression: A regular expression, regex or regexp for short, is a unique text string for describing a search pattern.

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Simple match

This is the default match type and is intended to be used to target a page on your site. The match will be correct if the URL path your visitor is on, matches the URL path you specify.

Simple Match - http://www.x.com/pages/

Result	Example URL
MATCH	http://www.x.com/pages/
NO MATCH	http://www.x.com/pages/subpage
MATCH	http://www.x.com/pages/?x=1
MATCH	http://www.x.com/pages/?x=1&y=1
MATCH	http://www.x.com/PAGES
MATCH	http://www.x.com/pages/?x=1
MATCH	https://www.x.com/pages/
MATCH	http://x.com/pages
MATCH	https://x.com/pages/

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Exact match

The match will be correct if the URL path, query-string, and fragment your visitor are on match EXACTLY the ones you specify.

Exact Match - http://www.x.com/pages/?x=1

Result	Example URL
NO MATCH	http://www.x.com/pages/
NO MATCH	http://www.x.com/pages/subpage
MATCH	http://www.x.com/pages/?x=1
NO MATCH	http://www.x.com/pages/?x=1&y=1
NO MATCH"	http://www.x.com/pages/?x=1#2
NO MATCH	https://www.x.com/pages/?x=1

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Starts with

The match will be correct if the URL your visitor is on, starts exactly as you specify it, including the protocol.

Starts with - http://www.x.com/pages/

Result	Example URL
MATCH	http://www.x.com/pages/
MATCH	http://www.x.com/pages/subpage
MATCH	http://www.x.com/pages/?x=1
MATCH	http://www.x.com/pages/?x=1&y=1
MATCH	http://www.x.com/pages/?x=1#2
NO MATCH	https://www.x.com/pages/

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Ends with

The match will be correct if the URL your visitor is on, ends exactly as you specify it.

Ends with - pages/

Result	Example URL
MATCH	http://www.x.com/pages/
NO MATCH	http://www.x.com/pages/subpage
NO MATCH	http://www.x.com/pages/?x=1
NO MATCH	http://www.x.com/pages/?x=1&y=1
NO MATCH	http://www.x.com/pages/?x=1#2

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Contains

The match will be correct if the URL your visitor is on, includes the text you specified.

Contains - ?x=1

Result	Example URL
NO MATCH	http://www.x.com/pages/
NO MATCH	http://www.x.com/pages/subpage
MATCH	http://www.x.com/pages/?x=1
MATCH	http://www.x.com/pages/?x=1&y=1
MATCH	http://www.x.com/pages/?x=1#2

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