The Contentsquare + Hotjar integration lets you access Contentsquare’s Session Replay from Hotjar Surveys. The integration automatically matches your survey responses with related sessions in Contentsquare. It also sends Survey data to Contentsquare which enables you to build segments in Contentsquare using Hotjar data.
To use this integration, you need a Hotjar account on the Ask Business or Scale plan and a Contentsquare account.
- How to view Contentsquare Session Replay from a Hotjar Survey
- List of Hotjar parameters available in Contentsquare
- Use cases
How to view Contentsquare Session Replay from a Hotjar Survey
Set up a Hotjar Survey.
Create and customize your Survey to match your business goals. Follow the step-by-step instructions in How to Set Up Surveys. Making sure the Survey status is set to Active, wait for your survey responses to show up in Hotjar.
Go to the Responses tab.
Next to the Survey responses, you can see the Actions column.
Click on the Contentsquare icon to watch the session replay in Contentsquare.
You'll be redirected to the matching session in Contentsquare, where users filled out your Hotjar Survey.
List of Hotjar parameters available in Contentsquare
The integration sends the following parameters to Contentsquare:
- surveyInvitationDisplayed (Survey ID)
- surveyDisplayed (Survey ID)
- surveyResponseSubmitted (Survey ID, question, response)
- surveyCompleted (Survey ID, questions, responses)
This enables you to build segments in Contentsquare using Hotjar’s Survey data and identify users who gave a particular answer to a survey. You can use this to visualize the journey of those users in Contentsquare or watch their session replays.
Exit intent Survey
Your marketing team wants to watch session replays to optimize the checkout flow. As a first step, they want to find out why users abandon their carts without checking out. They set up an exit intent Popover Survey in Hotjar on their cart page to uncover the reason. They combine findings from session replays with the Survey responses.
Your product team wants to measure how happy your customers are. With an NPS Survey, you can understand the reason behind the scores. Launch an NPS Survey using Hotjar and watch session replays to spot the issues that might impact the final scores.
Your product team releases improvements to an existing flow or feature in the product. They want to eliminate any potential bugs or UX issues, so they launch a bug-reporting Survey on the related pages. Whenever they see a user who reported a bug in survey responses, they can go to Contentsquare and watch the session replays to understand the problem better.
Beta launch feedback
Your product team releases a new feature in Beta. You want to quickly collect user feedback to improve the MVP and ship the final version. Launch a Survey to recruit users and collect feedback from them. If you're specifically interested in the feedback of high-value customers, target customers with premium plans, using User Attributes. Watch the session replays of those Beta users in Contentsquare and see how they use the new feature and where they get stuck.
Your product team detects a UX issue in a recording and is curious to find out what causes that friction and how to solve it. Launch a Popover Survey on that page to ask users a few questions about their experience. Click through the session replays of negative responses and easily validate their assumptions.