In this article, you'll learn what the Hotjar API is and how it can help enhance your analysis while saving you time. If you'd like to start using the Hotjar API straight away, see our guides on How to Set Up the Hotjar API and our Hotjar API Reference.
What is the Hotjar API?
The Hotjar API provides you with the means to make Hotjar data available to other tools and automate processes relating to that data. Prior to the Hotjar API, your data was accessed by logging into Hotjar and using the available analysis and export tools inside Hotjar to then manipulate your data and derive insights. Exporting data from Hotjar to then be uploaded in another tool and blended with other data involves extra manual work that the Hotjar API can remove.
The Hotjar API enables other tools to make requests for Hotjar data or perform other tasks such as data deletion. This can save you time, provide enhanced insights by blending Hotjar data with data from other tools, and automate processes such as data deletion.
The Hotjar API currently works with:
- List Surveys
- List Survey responses
- Perform user lookup
- Request data deletion
For more detail on these, see the Hotjar API Reference.
How can I use the Hotjar API?
The following are examples of common uses for the Hotjar API and not an exhaustive list of possibilities:
Export survey response data to a preferred tool for analysis
Setting up surveys across user journey points can bring the customer voice into your decision making. Manually exporting, collating, and analyzing this survey data outside of Hotjar takes time and effort. The Hotjar API lets you automatically export survey response data to your preferred analysis tool. Freeing you up to focus on finding insights that help improve your user's experience.
Export survey response data to a data warehouse for blending with other sources
Having Customer Effort Scoring surveys at multiple touch points helps you understand the effort in doing business with them and where to improve. Using the Hotjar API, you can automatically export survey response data to your data warehouse. You can then blend survey data with other sources to carry out a more detailed segmented analysis than you could achieve with only User Attributes. This lets you to identify trends, issues, and areas for improvement.
Sync survey response data to reporting tools for data visualizations, reports and dashboards
NPS and satisfaction surveys enable you to understand user sentiment, loyalty, and satisfaction across different segments. Using the Hotjar API, you can analyze large volumes of this feedback at scale. You can also sync survey data with your preferred business intelligence reporting and analytics tools to create dashboards, reports, and data visualizations. This enables you to confidently pinpoint themes and find new ways to improve the user experience.
Automate user's personal data deletion for compliance
Users regularly contact businesses to request their personal data be deleted. GDPR gives individuals the right to ask for their data to be deleted and organizations are required to do so. The Hotjar API allows teams to automate user data deletion at scale with the user lookup API. Automating this process streamlines data management and saves you time.