This integration is only available to Hotjar Business and Scale customers.
Hotjar's integration with Zapier is available on Business and Scale Plans. To upgrade to a Hotjar Business or Scale Plan, follow our guide on how to upgrade your plan.
Zapier lets you connect Hotjar to 3,000+ other web services. Automated connections called Zaps, set up in minutes with no coding, can automate your day-to-day tasks and build workflows between apps that otherwise wouldn't be possible.
Each Zap has one app as the Trigger (such as Hotjar), where your information comes from and which causes one or more Actions in other apps, where your data gets sent automatically. This integration supports the following Hotjar tools to be used as triggers:
- Incoming Feedback
- Surveys
- Recordings
Before getting started, be aware of the following requirements:
- You'll need to have an account with both Hotjar and Zapier.
- The Hotjar Zapier integration is only available to Hotjar Business and Scale customers. Not on those plans? Learn how to upgrade your plan in-app.
- Only an Admin or the Account Owner of your Hotjar account can enable the Zapier integration in Hotjar. Once enabled, all Team Members with "Read & Write" access or higher will be able to create a Zap.
- The Hotjar Tracking Code needs to be installed on your site before Hotjar can collect any data.
- You'll need to have one of the tools mentioned above actively targeting users on your website in order to collect the data that will trigger actions in Zapier.
The Zapier integration can be enabled in your Hotjar Site settings. Once enabled, you'll have the opportunity to create a Zap from Incoming Feedback widgets, Surveys, or Recordings Segments.
To get started, scroll down or click one of the sections below:
Enable the Zapier integration in your Hotjar Site settings
Enabling the Zapier integration in Site settings will allow the "Create a Zap" button to appear as an option when configuring Incoming Feedback widgets, Surveys, and Recordings Segments.
Go to the Hotjar integrations page.
Select the site where you want to activate the integration in the drop-down menu.
Click the Enable Zapier button.
You'll see a prompt from Zapier appear. After granting Hotjar permission to integrate with your Zapier account, you'll be returned to the Hotjar interface. At this point, your Zapier integration will show as active and all Team Members with "Read & Write" access or higher will be able to create Zaps based on Hotjar events.
Create a Zap for an Incoming Feedback widget or Survey
Go to the Incoming or Surveys page within your Hotjar dashboard.
Edit the desired Incoming Feedback widget or Survey.
Click the small arrow icon, to the right of the View Responses button associated with the desired Incoming Feedback widget or Survey and select Edit from the drop-down menu.
Expand the Forward Feedback section in the tool settings.
Click the Create a Zap button.
For more details on the Zap creation process, refer to Zapier's Getting Started Guide.
Create a Zap for a Recordings Segment
The Zapier integration allows you to trigger actions on third-party platforms based on new sessions being captured in a Recording Segment. Zaps can only be created on existing Recording Segments. If you haven't used Recording Segments before, check out this article to learn about Recording Segments.
To enable the Zapier integration on existing Recording Segments, follow these steps:
Go to your Recordings dashboard.
Select a Segment.
Click the ellipsis icon next to the desired Segment and click Zapier.
Click Create a Zap.
This will send you to your Zapier dashboard, to complete the Zap creation. For more details on the Zap creation process, refer to Zapier's Getting Started Guide.
Create a Zap from within your Zapier account
If you don't already have a Zapier account, you can visit their site to sign up for free.
Log in to your Zapier account or create a new account.
Navigate to My Apps from the menu bar.
Click on Add connection and select "Hotjar" from the app list.
Use your Hotjar credentials to connect your Hotjar account to Zapier.
Start creating a Zap!
Creating a Zap requires no coding knowledge and you'll be walked step-by-step through the setup. For more details on the Zap creation process, refer to Zapier's Getting Started Guide.
Suggested use cases
Below are a few examples of ways that our team uses Zapier to connect Hotjar data to other tools:
- Hotjar + Google Sheets - Spot trends in your Recordings. Automatically add a new row in a Google sheet when there’s a new Hotjar recording containing rage clicks. Use the data to plot a line graph so you can monitor rage clicks over time, making it easier to spot trends and take action when you see a clear spike in behavior.
- Hotjar + Miro - Share negative Incoming Feedback with other teams to focus on areas for improvement. Build a seamless workflow across Hotjar and Miro to easily collaborate on feedback and use the user’s voice to build solutions that delight.
- Hotjar + Trello - Make user interview recruitment a painless process. If a user indicates in a Hotjar survey that they're willing to chat, automatically forward their contact information to one central Trello board.
Hotjar + Google Sheets
The following steps are meant to help guide you through Zapier's setup options for connecting Hotjar to Google Sheets. These steps should be used as a supplement to Zapier's setup process, but since the setup occurs on Zapier's platform, it's possible that some steps could change slightly over time.
Select Hotjar as the Trigger app
Select New Recording as the Trigger Event
Select the Hotjar Site that you want to pull data from
Click Test trigger to ensure Zapier is able to connect to your Hotjar Site
Select Google Sheets as the Action app
Select Create Spreadsheet Row as the Action Event
Select the Google Sheets account that you want to use
Select the Drive (Optional), Spreadsheet, and Worksheet that you want to use
Select the Hotjar Recording Info that you want to send to Google Sheets
Click Test and Continue to ensure Zapier is able to send Hotjar data to Google Sheets
If you're happy with your test results, click Turn on Zap and you're all done! Otherwise, you can go back through your configurations and make any necessary changes.
Hotjar + Miro
The following steps are meant to help guide you through Zapier's setup options for connecting Hotjar to Miro. These steps should be used as a supplement to Zapier's setup process, but since the setup occurs on Zapier's platform, it's possible that some steps could change slightly over time.
Select Hotjar as the Trigger app
Select New Incoming Feedback as the Trigger Event
Select the Hotjar Site that you want to pull data from
Click Test trigger to ensure Zapier is able to connect to your Hotjar Site
Select Miro as the Action app
Select Create Card Widget as the Action Event
Select the Miro account that you want to use
Select the Board, Frame, and Card Title that you want to use in Miro
Additionally, you can add optional details like; Card Title Link, Card Description, Card Due Date, and Card Border Color.
Click Test and Continue to ensure Zapier is able to send Hotjar data to Miro
If you're happy with your test results, click Turn on Zap and you're all done! Otherwise, you can go back through your configurations and make any necessary changes.
Hotjar + Trello
The following steps are meant to help guide you through Zapier's setup options for connecting Hotjar to Trello. These steps should be used as a supplement to Zapier's setup process, but since the setup occurs on Zapier's platform, it's possible that some steps could change slightly over time.
Select Hotjar as the Trigger app
Select New Survey Response as the Trigger Event
Select the Hotjar Site that you want to pull data from
Choose the Survey that you'd like to use
Click Test trigger to ensure Zapier is able to connect to your Hotjar Site and survey
Select Trello as the Action app
Select Create Card as the Action Event
Select the Trello account that you want to use
Select the Board, List, and Name that you want to use for your new card in Trello
Additionally, you can add optional details like; Description, Label, Custom Labels, Card Position, Member, Due Date, File Attachments, URL Attachments, Checklist Name, and Checklist Items.
Click Test and Continue to ensure Zapier is able to send Hotjar data to Trello
If you're happy with your test results, click Turn on Zap and you're all done! Otherwise, you can go back through your configurations and make any necessary changes.
Having trouble?
Be sure that you're meeting all the requirements listed at the top of this article. If you're still having trouble, contact support and we'll be happy to help!