This integration is only available to Hotjar Business customers.
Hotjar's integration with Zapier is available on Business Plans. To upgrade to a Hotjar Business Plan, follow our guide on how to upgrade your plan.
Zapier lets you connect Hotjar to 2,000+ other web services. Automated connections called Zaps, set up in minutes with no coding, can automate your day-to-day tasks and build workflows between apps that otherwise wouldn't be possible.
Each Zap has one app as the Trigger (such as Hotjar), where your information comes from and which causes one or more Actions in other apps, where your data gets sent automatically. This integration supports the following Hotjar tools to be used as triggers:
- Incoming Feedback
Before getting started, be aware of the following requirements:
- You'll need to have an account with both Hotjar and Zapier.
- The Hotjar Zapier integration is only available to Hotjar Business customers. Not on Business? Learn how to upgrade your plan in-app.
- Only an Admin or the Account Owner of your Hotjar account can enable the Zapier integration in Hotjar. Once enabled, all Team Members with "Read & Write" access or higher will be able to create a Zap.
- The Hotjar Tracking Code needs to be installed on your site before Hotjar can collect any data.
- You'll need to have one of the tools mentioned above actively targeting users on your website in order to collect the data that will trigger actions in Zapier.
The Zapier integration can be enabled in your Hotjar Site settings. Once enabled, you'll have the opportunity to create a Zap from Incoming Feedback widgets, Surveys, or Recordings Segments.
To get started, scroll down or click on the desired setup option below:
Enable the Zapier integration in your Hotjar Site settings
Enabling the Zapier integration in Site settings will allow the "Create a Zap" button to appear as an option when configuring Incoming Feedback widgets, Surveys, and Recordings Segments.
Go to the Hotjar integrations page.
Select the site where you want to activate the integration in the drop-down menu.
Click the Enable Zapier button.
You'll see a prompt from Zapier appear. After granting Hotjar permission to integrate with your Zapier account, you'll be returned to the Hotjar interface. At this point, your Zapier integration will show as active and all Team Members with "Read & Write" access or higher will be able to create Zaps based on Hotjar events.
Create a Zap for an Incoming Feedback widget or Survey
Go to the Incoming or Surveys page within your Hotjar dashboard.
Edit the desired Incoming Feedback widget or Survey.
Click the small arrow icon, to the right of the View Responses button associated with the desired Incoming Feedback widget or Survey and select Edit from the drop-down menu.
Expand the Forward Feedback section in the tool settings.
Click the Create a Zap button.
For more details on the Zap creation process, refer to Zapier's Getting Started Guide.
Create a Zap for a Recordings Segment
The Zapier integration allows you to trigger actions on third-party platforms based on new sessions being captured in a Recording Segment. Zaps can only be created on existing Recording Segments. If you haven't used Recording Segments before, check out this article to learn about Recording Segments.
To enable the Zapier integration on existing Recording Segments, follow these steps:
Go to your Recordings dashboard.
Select a Segment.
Click the ellipsis icon next to the desired Segment and click Zapier.
Click Create a Zap.
This will send you to your Zapier dashboard, to complete the Zap creation. For more details on the Zap creation process, refer to Zapier's Getting Started Guide.
Create a Zap from within your Zapier account
If you don't already have a Zapier account, you can visit their site to sign up for free.
Navigate to My Apps from the menu bar.
Click on Add connection and select "Hotjar" from the app list.
Use your Hotjar credentials to connect your Hotjar account to Zapier.
Start creating a Zap!
Creating a Zap requires no coding knowledge and you'll be walked step-by-step through the setup. For more details on the Zap creation process, refer to Zapier's Getting Started Guide.