Surveys enable you to capture user feedback using a variety of questions and customization options. A Link survey is unique in that it appears as a stand-alone page that exists outside of your website and can be used without installing the Hotjar tracking code. You can use Link surveys for your email or social media campaigns.
Follow the steps below to create a Link survey without installing the Hotjar tracking code.
On the top right-hand side of your Surveys page, click on the New survey button.
Choose how to create your survey
- Browse one of our pre-built templates
- Let AI create a Survey for you or click
- Start from scratch to define the survey yourself.
In the Details section, enter a name and description for your survey. These details aren't visible to your users.
Select the Link Type for your survey.
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Link survey responses cannot be connected to Recordings
When using a Popover, Button or Full screen survey, Hotjar offers the ability to connect the survey responses with recordings from the same user. This functionality is not possible for Link survey responses.
Add the Questions you'd like to ask your users.
A new survey has two questions added by default that you can change during the setup.
For a complete list of each question type and explanations of how they work, check out What is a Hotjar Survey?
Modify the Appearance of your survey.
In the Appearance section, you can modify:
- Language
- Color (Ask Business and Ask Scale plans only)
- Positioning on your page (Popover surveys only)
- Whether the Hotjar branding is shown, hidden, or replaced by your own logo (Ask Business and Ask Scale plans only)
Configure the On-site invitation settings.
You'll see an option to enable an on-site invitation if you selected Link for your survey type.
If you want to be able to use the Link survey without installing the Hotjar tracking code, you'll need to leave the Invite on-site users to your survey box unchecked.
Define the Behavior of your survey.
From your survey's Behavior section you can specify the Frequency for showing your survey to users, and determine whether or not multiple responses can be submitted by the same user.
Enable Forward Response to be notified when a user responds to your survey.
Survey responses can be forwarded to Slack, Microsoft Teams, Webhook URLs, email and the Responses API.
For more detail on forwarding options, visit our How to Create a Survey article.
In Review & Activate, finish creating your survey by clicking on Active and then click Create Survey.
A link will then be generated that you can share with your users (example: adding as a link on your site or emailing directly to customers).