Plan availability
For Observe tools (Heatmaps and Recordings): Observe 
For Observe tools (Heatmaps and Recordings): Observe , Observe 
For Ask tools (Feedback and Surveys): Ask , Ask
The Kissmetrics integration allows you to combine the detailed user behavior data and customer segmentation from Kissmetrics with visual insights and user feedback from Hotjar. This will help you understand what customers do and why.
In this article, we'll show you how to connect Hotjar with Kissmetrics and how to use this integration with Observe and Ask tools.
- How to enable the Kissmetrics integration
- How to filter session data by Kissmetrics IDs (Observe)
- How to target a Hotjar survey or feedback widget using Kissmetrics IDs (Ask)
- Use cases for the Kissmetrics integration
How to enable the Kissmetrics integration
Admin or Account Owner permissions are required.
Only an Admin in your Hotjar Organization or the Account Owner of your Hotjar account can enable the integration. Find out who the Admins and Account Owner are from your Team page.
In Integrations, choose the Site you want to install the integration for, find the Kissmetrics integration, and click Connect.
Turn on Share Kissmetrics Customer ID with Hotjar to enable the integration.
How to filter session data by Kissmetrics IDs (Observe)
You can use the Kissmetrics integration to filter Hotjar session data for Observe tools (Heatmaps, Recordings, Funnels, and the Dashboard and Trends).
Click Add filter and select User Attributes.
Find kissmetrics_id.
Customize the filter using additional parameters such as contains, has any value, etc.
How to target a Hotjar survey or feedback widget using Kissmetrics IDs (Ask)
Visit the Targeting section in the setup of a survey or feedback widget.
If you're creating a new survey or feedback widget, see our How to Set Up Feedback and How to Create a Survey guides for further help.
Select Specific users, and click Add attribute.
Choose kissmetrics_id and customize the targeting using additional parameters such as contains, has any value, etc.
Click Save changes.
Make sure that the status of the survey or the feedback widget is set to Active.
Use cases for the Kissmetrics integration
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Find optimization opportunities and increase conversions
Analyze the user journey in Kissmetrics to see where users are dropping off. Watch recordings in Hotjar of users who dropped off at specific steps to find areas for improvement. Make user-centric improvements to enhance their experience and increase conversions.
- Get feedback on a feature from a specific set of users
By analyzing a Kissmetrics cohort report on a new feature, you learn that it has very low adoption. You want to understand the value users get from the feature and where it could be improved, so you set up a survey targeted at those specific users to learn more about their experience. You can use the findings to improve the feature and value proposition for users.