On 1 July 2025, Hotjar (Hotjar Ltd. Malta) merged into the Contentsquare Group. This reorganization means that Hotjar customers will now be invoiced by one of the Contentsquare entities.
In this article, we've provided answers to the most common questions about what this change means for your account and billing.
What will happen to my current Hotjar account?
Your current Hotjar account remains unchanged. You can continue to access and use Hotjar exactly as you do today.
Will this affect my current Hotjar setup on my website?
No, this will not affect your current Hotjar setup on your website. Your existing Hotjar installation and integrations will continue to function normally, allowing you to seamlessly gather insights as before.
Are there any changes to the Hotjar functionalities?
There are no immediate changes to Hotjar's functionalities. You can continue to use all the features and tools you're familiar with. We are working towards bringing together the best of Hotjar, Heap, and Contentsquare into a unified platform, and we will keep you informed as we introduce new value and opportunities in the future.
What action do I need to take to continue with my subscription?
- If you pay in-app by credit card or PayPal: No action is required, we'll continue to charge your saved payment method.
- If you pay by bank transfer: Starting 1 July 2025, please use the new Contentsquare bank details which you'll find in the email you received.
What changes will I notice?
- Credit card and in-app payments will show the name of the Contentsquare entity and not Hotjar.
- Invoices will be issued by Contentsquare and not Hotjar.
Where can I find Tax Residence certificates?
Tax Residence certificates are available on our dedicated Help Center page.
Where can I find a W-9 form?
W-9 Forms will replace the previously issued W-8BEN forms for customers based in the US. This is because, as a result of this merger, customers in North America are now billed by Contentsquare Inc. which is a US-based entity. As a domestic supplier, W-9 Forms apply and will be issued instead of W-8BEN.
Should I expect any changes to my invoice or tax handling?
Yes, but only if you're in Malta or France:
- Malta-based customers: We will no longer charge VAT if you have a valid VAT number. Prior to the entity merge on 1 July 2025, customers in Malta were charged VAT as Hotjar was incorporated in Malta.
- France-based customers: We will begin charging VAT, even if you have a valid VAT number. Contentsquare SAS is incorporated in France, therefore reverse-charge VAT rules don't apply for France-based customers.
Where can I find my updated terms of service or related documents?
Pursuant to the Hotjar Terms of Service, this email will serve as notice that these terms have been updated and may now be found in the Contentsquare Master Services Agreement.
Why did I receive this email?
You received this email because you're the listed Account Owner of a Hotjar account. If you no longer want to be the Account Owner, you can update this by following the steps in our article, How to Change Account Owner.
If you want to change your subscription, see our How to Upgrade or Downgrade Your Hotjar Plan article. You can also choose to delete your Hotjar account entirely.
Who is Contentsquare?
What Hotjar is to entrepreneurs, small and medium-sized businesses (SMBs) and mid-market companies, Contentsquare is to enterprises. Founded in Paris in 2012, today Contentsquare helps over 750 enterprise businesses in 26 countries deliver better digital experiences for their customers.
Contentsquare is the all-in-one experience intelligence platform for businesses that need strong customer understanding, fast. Designed for any team that cares about digital journeys, the AI-powered platform provides clear, actionable insights that can transform customer experience and maximize business impact.
When did Contentsquare acquire Hotjar?
On September 1, 2021 we announced the news that Hotjar had joined forces with Contentsquare. This was a key milestone in a process which has taken some time to complete. As of July 1, 2025 we’re happy to announce that the Hotjar business is now fully transferred to Contentsquare.
What does it me now that the Hotjar business has been transferred to Contentsquare?
Nothing changes in how you use or access the platform. You can continue using Hotjar as usual. This milestone marks an exciting step forward in our shared vision: bringing together the best of Hotjar, Heap, and Contentsquare in an all-in-one platform. This move is designed to give businesses like yours a deeper and more nuanced understanding of their customers’ digital journeys, and we can’t wait to bring you added value and new opportunities to grow. We’ll be sure to keep you informed as we move forward!
Who is Heap and when did Contentsquare acquire them?
Heap is a leader in Product Analytics. Founded in 2013 in San Francisco, Heap is known for its low-code, easy-to-use digital analytics software that highlights key user behaviors and pinpoints quantitative and qualitative insights. It’s a powerful tool that enables teams to quickly act with confidence and create the best possible digital experiences.
On December 7, 2023, Contentsquare announced that it had completed its acquisition of Heap.
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