Only Admins and Account Owners have access to edit Organization and Site names. You can find what your user permission allows in our User Permissions Guide.
You can change the Organization and Site names from within your Hotjar account.
Go to Sites & Organizations within the Settings menu.
From here you can edit either an Organization's name or a Site's URL.
Editing your Organization's Name
Click on the drop-down menu and select Edit Organization.
Type the Organization's new name in the Organization Name field.
Editing your Site's URL
Click on the gear icon on the site you'd like to edit.
Type the new URL in the Website field.