In order for Hotjar to connect your visitors feedback responses submitted through Polls, Recruiters, and/or Incoming Feedback to Recordings, they will need to grant their consent.
Surveys Do Not Have a Consent Option
The only feedback tool that doesn’t offer this connection is Surveys which is due to the lack of user ID assignment.
This optional feature can always be disabled if you no longer want Recordings to be connected to Feedback responses.
Turning On the Ability to Grant/Withdraw Consent
When your visitor is about to submit their response through a Feedback tool, meaning Polls, Recruiters, or Incoming Feedback, they will see the following message:
The Consent statement is not editable.
If consent has not been granted, the user ID will be left blank on the Feedback results page. This will not skew the data in any way and the response will still be present, however, no user ID or Recording will be linked to that response.
If consent has been granted, the same user ID that is assigned to the Feedback response will have the possibility to correspond to a Recording. In order to search for the corresponding Recording, the User ID, found in the feedback response, can be manually entered into the Recordings Filter:
What Granting Consent Allows
When your visitors grant their consent, this allows you to collect and combine the feedback they've just submitted with:
- Any other feedback you’ve previously submitted to us from the same device
- Location, limited to country
- Language used
- Device and Browser used
- Custom Attributes (e.g. products or services you are using)
- Behavior and Interactions on the page(s) you visited
All Behavior and Interaction data collected will be retained for no longer than one year. It will then be automatically deleted. All feedback data they submit is stored in accordance with our Data Retention policy.
Your visitor has the right to withdraw this consent at any time. From the date when they withdraw their consent, we will no longer combine their feedback with information about their behavior.
Any data collected and combined from the date when the visitor granted consent until the date of withdrawal would have been lawfully processed.
The legal basis for processing this data, which might include personal data, if they provided any, is Article 6(1)(a) EU General Data Protection Regulation.