Downgrading to the Basic plan will cancel your recurring paid plan for the specific Ask or Observe product that you've downgraded and you will not be charged again for that product. You will still retain the plan you paid for until the end of the current billing cycle.
If you'd rather delete your Hotjar account along with your collected data, head to Delete Your Hotjar Account.
Account Owner permission is required to make some of these changes.
Only the Account Owner is able to cancel plans and see the Plans & Billing page.
To cancel your Plan by downgrading the site(s) to Observe Basic or Ask Basic, the Account Owner will need to follow these steps:
Go to the Plans & Billing page.
Select the Plan drop-down menu.
Choose the Basic plan for Ask and/or Observe and click Update Plans.