You must have Account Owner permissions to perform these steps.
A subscribed paid plan can be canceled by downgrading to the Basic plan. This will cancel your recurring paid plan for the specific Ask or Observe product that you've downgraded and you will not be charged again for that product. You will still retain the plan you paid for until the end of your current billing cycle.
If you'd rather delete your Hotjar account along with your collected data, head to Delete Your Hotjar Account.
To cancel your plan by downgrading the Site(s) to Observe Basic or Ask Basic, your Account Owner will need to follow these steps:
Click your profile image and select Billing, then on the next page click Subscriptions.
This will take you to your Subscriptions page.
Click Manage subscriptions.
Click Change plan next to the plan subscription you'd like to cancel.
In the window that appears, select the Basic plan, then click Change plan.
Confirm the changes by clicking Continue through the pages that follow.