From Friday July 1, 2022 we're moving accounts that were created before April 20, 2022 to our updated pricing model.
Under the updated pricing model, we've grouped Surveys and Feedback into a separate product called Ask that’s priced based on the number of responses you want to collect across Surveys and Feedback. Heatmaps and Recordings will be grouped into a separate product called Observe and will still be priced based on the number of daily sessions.
Both products, Observe and Ask, will have the Basic (free), Plus, Business, and Scale plans available, and the selected plan can be different for each product.
See the Updating our pricing model blog post for all the details on this update.
Downgrading to the Basic plan will cancel your recurring paid plan for the specific Ask or Observe product that you've downgraded and you will not be charged again for that product. You will still retain the plan you paid for until the end of the current billing cycle.
If you'd rather delete your Hotjar account along with your collected data, head to Delete Your Hotjar Account.
Account Owner permission is required to make some of these changes.
Only the Account Owner is able to cancel plans and see the Plans & Billing page.
To cancel your Plan by downgrading the site(s) to Observe Basic or Ask Basic, the Account Owner will need to follow these steps:
Go to the Plans & Billing page.
Select the Plan drop-down menu.
Choose the Basic plan for Ask and/or Observe and click Update Plans.