Understanding Your Survey Results

Once you have received responses to your Survey, there are multiple ways to view and filter the data you've collected. In this article, we'll cover your options in the following sections:

• Overview - Displays general survey metrics for quick insights: impressions, drop-off count, and abandonment percentage.
• Results - Displays a visual representation of all data collected for each question that was asked in the Survey and a list of individual answers that have been received with the associated metadata related to each response (such as Date, URL, Browser, OS, Device, etc.) and optionally a screenshot of the user's screen.
• Respondents - Displays a list of individual answers that have been received with the associated metadata related to each response (such as Date, URL, Browser, OS, Device, etc.) and optionally a screenshot of the user's screen.
• Filters - This allows you to sort and view your survey data based on specific characteristics.

Overview

Select the Overview tab to get a better understanding of how many users are viewing and interacting with your survey questions. 

Key survey data

This section shows you the high-level metrics for your survey, including the number of questions and the number of answers.

Depending on the question type, you'll see an overview tile that reflects the average rating, NPS, top answer, or recent text responses.

Insights from text responses

This section helps you gain the high-level understanding of the AI-powered insights. You'll see key findings from the AI summary and general user sentiment.

Survey performance

The Survey performance section offers a summary of your survey's performance, focusing on the following metrics:

• Impressions - the total number of times this survey was displayed to users.
• Drop-off rate - the percentage of users who abandoned the survey after viewing the question, compared to the number of impressions. For example, if a specific survey question had 10 impressions and 2 drop-offs, then the Drop-off Rate would be 20%.
• Completion rate - the percentage of users who completed the survey compared to the number of users who started the survey.
• Engagement rate - the percentage of users who started the survey.

Results

The results tab is a graphic representation of your data. You can see the summary of the survey results for specific questions and a list of responses below.

Tags and sentiment breakdown

Sentiment analysis and automated tagging can be used for Short text answer and Long text answer question types. When enabled, it will allow you to see an AI-powered overview of your responses. Learn more about AI-powered features.

Respondents

This tab has all the responses listed in chronological order. By default, the drop-down menu will have All questions selected, showing you an overview of all the responses you've received. If you chose the Automatically include a screenshot with each response option when you created the survey, you'll also see the screenshot of the user's screen at the moment of answering the survey questions. You can use this drop-down menu to view the answers to individual questions:

You'll also have the option to show/hide certain data columns, download them as an editable file, and forward responses to email or Slack:

The following columns can be shown or hidden in your Survey response view:

• Index number (#): Ascending numeric value assigned to each response that is received
• User: User ID associated with the response
• Country: Country where the survey was submitted from
• Page: URL page where the survey was submitted
• Device: Type of device used to submit a survey (Desktop, Tablet, or Mobile) and window size of the browser
• Browser: Type of browser and version used to submit a survey (Chrome, Firefox, Safari, Edge, etc.)
• OS: Operating system and version used to submit a survey (Mac OS, Windows, Linux, etc.)
• Date: Date that the survey was submitted (displayed in local timezone)
• Rate (thumbs up / down): This allows you to let us know if a response was useful or not. We're using this data to provide smarter analysis features in the future!

When hovering over a specific answer within any survey response, you will see the option to Add tags. Tags can be added or removed to individual answers, and are visible to everyone within your team. You can then filter by specific tags to see the related answers in your Survey responses list.

Filters

Surveys include the following filters for the Results and Respondents sections:

• Date: View responses based on the date they were submitted. By default, this filter is set to the last 30 days.
• Page URL: View responses based on the page the user was on when the response was submitted. (Note: for Link Surveys, the Page URL will reflect the URL where the Survey was shown, not the page where the user was invited to take the Survey)
• Survey Completion: View only "Complete" or "Incomplete" responses. A "Complete response" means that the user reached the 'Thank You' page of the Survey, however, it's still possible that questions were left unanswered if they were optional and had a "skip" option.
• Recording: View responses from sessions that have been "captured" or "not captured" by Recordings.
• Keyword: View responses based on complete word or number values. It's important to remember that partial word searches will not return results.
• Rating: View responses that answered a Reaction Question based on the rating that was given.
• Country: View responses based on the country associated with the respondent.
• Device: View responses based on the device used. (Ex: Desktop, Tablet, Mobile)
• User Attributes: View responses based on the attributes associated with the respondent (if applicable).
• Sentiment analysis and automated tags: Use AI to analyze your responses for surveys with open-ended text questions. Learn more about AI-powered features.
• Tags: View responses that contain answers associated with one or more tags. To apply a tag to a response, hover over the response text and click the tag icon as shown in the screenshot below: