Installing Hotjar for Google Tag Manager (GTM) users has never been easier. Hotjar now lets you install Hotjar straight from your Hotjar dashboard. No need to open Google Tag Manager!
Not sure which GTM install option to use?
There are a few different ways you can install Hotjar on GTM.
- In-App (this article): If Hotjar has auto-detected a GTM container on your page, you can follow the guide below.
- The Official Hotjar Tag in GTM: Use this if Hotjar hasn't auto-detected your GTM container.
Have you installed GTM on your site?
Without GTM installed on your site, you will not be able to install Hotjar using this guide. To install GTM before installing Hotjar, check out the official Google guide to installing GTM.
As soon as you have created the Site in Hotjar, you will be presented with the first step if Hotjar has auto-detected has a GTM container. If you do not see the first step, choose a different method of GTM installation.
Open your dashboard and click on Sign-in To Google Tag Manager.
Select the Google account with the GTM container you want to publish Hotjar into.
Seeing some slightly different screens?
Google controls all of the steps that involve logging into GTM and granting permission to Hotjar. The exact flow and page appearance may change, but the steps should not change much.
Allow and confirm permissions granted by clicking Allow.
Select your GTM Account and Tag Container.
Click Create And Publish Tag.
Make Sure You Pick the Container That Is Installed on Your Site!
Hotjar will tell you here if you do not have any containers in this account. If you do not, follow the instructions in the official Google documentation.
Click Confirm and Create.
Wait a few minutes, then click Verify Installation
Follow the Verify Installation prompt.
Need to Uninstall Hotjar?
If you need to revert installing the Tracking Code inside GTM, it's best to follow Google's instructions for installing and removing tags from GTM.
Once Your Tracking Code Is Installed
You can start using any of Hotjar's 8 features: Heatmaps, Recordings, Forms, Funnels, Polls, Surveys, and Incoming Feedback. Have a look at the guides below to get started.
- Creating Your First Heatmap Report
- How to Start Recordings
- Creating Your First Form Report
- Creating Your First Funnel Report
- Creating Your First Poll
- Creating Your First Survey
- Starting to use Incoming Feedback