Only our Ask Business and Ask Scale plans allow for color customization of Surveys and Feedback
Customizing the color of Surveys and Feedback widgets is not available on Ask Basic or Ask Plus. Visit the Hotjar pricing page to find out more about what's included in each plan.
Click New survey in your Surveys dashboard.
Select a pre-built survey template or click Start from scratch in the upper-right corner of the page to start a new survey on your own.
Enter your survey Details
Giving your Survey a descriptive name and description will help you to be able to identify it easily. This information is not seen by your users.
Choose a Location
Hotjar Surveys can be configured to appear in a few different ways, based on Location.
- Popover - Appears as a small widget on your own webpage. Users can still interact with other content on the same page.
- Full screen - Appears as a larger overlay that appears in the middle of the page the user is visiting. The background content is greyed out, so that the survey is the main focus.
- External Link - Appears as a stand-alone page that has its own designated web address (URL).
Select Add Question and choose the Net Promoter Score® option.
Add your NPS® question and toggle the Required field to be enabled.
Add additional Questions
Select Add Question and choose a different question type. We recommend a Long text question, to ask the customer for more feedback on how you can improve. Toggle the question to be Required if you want to remove the option to skip the question. Add as many additional questions as you like.
Customize the Appearance
In this section, you will be able to modify your Survey's language, color (Ask Business and Ask Scale plans only), its position on your page (Popover surveys only), as well as hide the Hotjar branding (Ask Business and Ask Scale plans only).
Configure Targeting and Behavior
Targeting and Behavior options for External Link Surveys.
External Link Surveys appear on their own designated page, outside of your website. However, you can enable a "Survey invite" to appear on a targeted page, which will prompt your users to visit your External Link Survey page.
To only show the NPS® Survey on a specific page, choose the Specific pages option.
Setting the behavior to When a user is about to abandon the page on a desktop device will prevent the Survey from ever appearing to users on a mobile device or tablet. This is because Hotjar relies on the user's cursor to know when they're about to close the browser window.
Enable Forward Response
This option allows you to enter one or more email addresses (separated by a comma), so that you or your team members can receive responses to this Survey directly to an email inbox.
Activate your Survey
Set your Survey to Active and click Create Survey.
That's it! You just created an NPS® Survey that’s ready to collect feedback from your users. Once your Survey has been responded to, you can view the Survey responses and your Net Promoter Score will automatically be calculated.
See it in action
Check out this example of how an External Link NPS® Survey will look when you send it out to customers.
Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.