User Attribute targeting is only available to sites on a Business plan
Read more about Hotjar Pricing by Plan. Additionally, User Attributes can only be used on V2 billing plans or newer. If you are unsure which billing plan version you are on, learn how to Identify your Billing Version. To switch to our latest billing version to gain access to these features, reach out to our support team.
You can send attributes about your users to Hotjar and use these to target Polls based on predefined conditions. For example, you could tell Hotjar exactly when somebody signed up for your service, what industry they work in, or what their total customer lifetime value is.
This allows you to target a specific set of users to your site, such as “target this Poll to paying customers only”, offering more relevant answers to the questions you have about your visitors.
If you haven't yet setup User Attributes for a site now, check out our 4 step guide to setting up User Attributes.
User Attributes values do not appear in Poll or Incoming Feedback responses.
The User Attributes values themselves will not appear with the response, this includes the user's User ID.
Want to see these values in responses, or have other features you'd like to see use User Attributes? You can upvote a feature request! Head to our guide on how to suggest a feature to Hotjar.
Targeting Polls and Incoming Feedback with User Attributes
Create a new Poll or Incoming Feedback widget.
If you're not sure how the following guides can help:
In the Targeting section, select the option to show the Poll to Users with specific attributes.
Click Add Attribute.
You can add multiple attributes to the targeting rules
Once you have selected one attribute and condition, you can add more by clicking Add Attribute again.
Select the User Attribute you want to target.
Select the User Attribute condition you want to trigger the Poll on.
This allows you to be more specific about what user attributes the widget can trigger on. For example, you could select "all users who signed up less than 7 days ago".
User Attributes needs to be set up in order to see a list of available attributes
Consult with your web developer and head to our 4 step guide to setting up User Attributes for more information.
Once you have selected the correct condition, click Apply.
Once you've created the Poll or Incoming Feedback widget, it will now only appear for users who match the conditions set with your User Attributes filters.