Hotjar Net Promoter Score® (NPS) Polls can be used as a predictor of business growth, making sure that you have a healthy relationship with customers who are likely to recommend your product to others.
The Net Promoter Score is calculated by subtracting the percentage of customers who answer the NPS question with a 6 or lower, known as Detractors, from the percentage of customers who answer with a 9 or 10, known as Promoters.
NPS Poll responses and results
NPS Poll results are unique to Hotjar's typical Poll response since it adds the scale of Net Promoter Score overall and Net Promoter Score® over the last 30 days. Responses can be broken down further by viewing the individual score count.
The NPS Poll widget
Your visitors can answer the NPS Poll by clicking one of the answers and submitting the response. If they don't want to answer the NPS Poll, they can click the arrow tab to minimize the widget on the bottom of the screen to take up less space.
Hotjar sets a cookie on the visitor's browser
This is done when a visitor minimizes or completes a Poll response. The next time the visitor goes back to the site or navigate to another page, the Poll will load as minimized immediately. Learn more about the cookies we store.
Once your visitor has submitted their response, they receive a final thank you message and ask for consent.
Types of questions you can ask participants
Along with NPS questions, Hotjar Polls support a range of question types that can be added after the NPS question to gain more insight:
- Text answer questions
- Radio button questions
- Checkbox questions
- Rating questions
Choosing when to show your NPS Poll
You are able to customize the behavior that will trigger an NPS® Poll widget on your site and choose the pages the NPS® Poll will appear. Check out our Help Center to learn more about our behavior triggers and page targeting
It is also optional for you to choose between the devices the NPS Poll will show on and the percentage of visitors it appears to.
A cookie remembers which Poll widgets have been closed.
When a visitor agrees to participate or not, Hotjar stores a cookie on their browser to remember this. This is done so that the same Poll does not show twice to the same visitor, even if they navigate to a different page where the same Poll is set to show. Learn more about the cookies we store.
Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.