When the View Data button is clicked on your Heatmap, a window will appear containing downloadable data for the Heatmap.
All Heatmap types will include a Download All As CSV button, allowing you to export raw Heatmap data as a .csv file.
Click and Move maps include a Show drop-down menu, allowing you to choose which elements you'd like to see:
- All Elements: All elements on the page that collected data, regardless of whether they are visible in the Heatmap screenshot or not.
- Visible Only: Only the page elements that are visible within the Heatmap screenshot.
- Hidden Only: Only the page elements that are not visible in the Heatmap screenshot.
Learn more about the information you'll see in the View Data window for each type of Heatmap:
Dynamic content not shown in Heatmap screenshot will still be listed in View Data
Within View Data, Hotjar will show all clicks collected for the Heatmap, not just the data visible in the screenshot.
Click Heatmap data
- ELEMENT: Displays the CSS selector that represents the specific element on your page that a visitor clicked on
- VISIBLE: Displays Yes or No, to indicate whether or not the element is visible in your heatmap screenshot
- CLICKS: Displays a count for the total number of visitor clicks that Hotjar associated with the given element
- % OF TOTAL: Calculates the percent of clicks associated with the element, based on the total number of clicks collected by that Heatmap snapshot. Note: this column will always show the % of total data, regardless of the selection made in the "Show" dropdown.
Move Heatmap data
- ELEMENT: Displays the CSS selector that represents the specific element that a visitor's cursor moved on
- VISIBLE: Displays Yes or No, to determine whether or not the element is visible in your Heatmap screenshot
- INTERACTION POINTS: Displays a count for the total number of movement interactions that Hotjar associated with the given element
- % OF TOTAL: Calculates the percent of movement interactions associated with the element, based on all movement interactions collected by that Heatmap snapshot. Note that this column will always show the % of total data, regardless of the selection made in the "Show" dropdown.
Duplicate elements will be differentiated by a numeric value in parenthesis.
If multiple elements appear listed with the same CSS selector, you'll notice an (x) at the end of the CSS selector text. Examples:
- div#sidebar>example: A missing (x) value means the element is the first of its kind to appear on the page.
- div#sidebar>example (1): - (1) means that this is the first duplicate element to appear on the page. At least two elements with this name appear in the View Data list.
- div#sidebar>example (13): - (13) means that this element name has been used at least 14 times, and this is the 13th duplicate element of this kind to appear on the page.
Scroll Heatmap data
- % OF PAGE SCROLLED: Shown in 5% increments, this represents the percent of the page (starting at the top of the page) that data is being evaluated for.
- For example, the second row shows 10% of the page scrolled equals 208px. This means that the total page height is 2080px (10 x 208 = 2080), and all 492 visitors (100%) viewed this much of the page.
- PIXELS SCROLLED: Indicates the total number of pixels (starting from the top of the page) that corresponds with the % of page scrolled
- NUMBER OF VISITORS: Displays a count for the total number of visitors that landed on the page while Hotjar was collecting data for this Heatmap snapshot
- % OF TOTAL: Calculates the percent of visitors that saw or scrolled through each corresponding percent of the page height.
- For example, out of 492 visitors, only 427 (86.8%) of them scrolled down 30% of the page.
Scroll Map data will not include a Show drop-down option.
Scroll Maps evaluate the height of the targeted page (in pixels) and how far down the visitor reached, so the View Data window for these Heatmaps does not include element related data.