From Friday July 1, 2022 we're moving accounts that were created before April 20, 2022 to our updated pricing model.
Under the updated pricing model, we've grouped Surveys and Feedback into a separate product called Ask that’s priced based on the number of responses you want to collect across Surveys and Feedback. Heatmaps and Recordings will be grouped into a separate product called Observe and will still be priced based on the number of daily sessions.
Both products, Observe and Ask, will have the Basic (free), Plus, Business, and Scale plans available, and the selected plan can be different for each product.
See the Updating our pricing model blog post for all the details on this update.
If you encounter a large percentage of your Heatmap's total clicks happening in one random area of the page, this could be due to bot traffic or automated sessions.
While Hotjar has measures in place to prevent bot traffic from being picked up in your Heatmaps, they do sometimes slip through. Automated sessions are more difficult to prevent because they often look like a legitimate user. Automated sessions are usually caused by monitoring tools. These tools are designed to "visit" your pages throughout the day, to ensure they are still online and responsive.
Solution: If you suspect this might be the cause of the behavior, check with your IT or network team, to see if any monitoring services are running on your site. Examples of these services are Amazon CloudWatch Synthetics and Dynatrace Synthetic Monitoring.
If these services use specific IP ranges, you can block their IPs from your collected data.