From Friday July 1, 2022 we're moving accounts that were created before April 20, 2022 to our updated pricing model.
Under the updated pricing model, we've grouped Surveys and Feedback into a separate product called Ask that’s priced based on the number of responses you want to collect across Surveys and Feedback. Heatmaps and Recordings will be grouped into a separate product called Observe and will still be priced based on the number of daily sessions.
Both products, Observe and Ask, will have the Basic (free), Plus, Business, and Scale plans available, and the selected plan can be different for each product.
See the Updating our pricing model blog post for all the details on this update.
The point a user reaches, by scrolling on a page, is recorded as a Percentage using this formula:
[total number of users]/[maximum depth scrolled to on your page]
This means it's not an exact distance in pixels or otherwise, but an average of depth. On a shorter page, users will hit a higher percentage with less actual scrolling, and potentially a lower average in longer pages. If a user clicks a link that takes them to a lower point on the page, they are still included in the scroll data because this will be based on the furthest point reached by the user.
When Hotjar generates the Scroll Heatmap and processes all the maximum depths scrolled, we end up with an average that will be applied to the Heatmap. The Heatmap should be a good proportional representation, even in pages of varying lengths.