While Hotjar does not have a dedicated A/B testing tool, it can be a great complementary tool for your A/B tests. Using Hotjar in combination with your A/B testing can help you uncover opportunities and make decisions. You can monitor A/B tests with Hotjar by either integrating Hotjar with an A/B testing tool or setting up our tools outside of an integration.
Integrating Hotjar with an A/B testing tool
Hotjar has integrations with the below A/B testing tools. If you're using one of these tools, see the dedicated article linked below for more details on setting up and using the integration with A/B testing:
Setting up Hotjar's tools to monitor an A/B test
Outside of the integrations above, you can instead set up Hotjar's tools to help monitor A/B tests by:
Showing a Feedback widget or Survey on a variant.
With Hotjar's Events, you can trigger a Feedback widget or Survey to be shown when users see a specific variant. See our How to Monitor A/B Testing with Surveys and Feedback Widgets article to set this up.
Comparing Heatmaps for your control and variant.
Heatmaps can be generated that enable you to compare your control against the variant and see what's attracting the attention of your users. Visit our How to Monitor A/B Testing with Heatmaps article for more details.
Watching Recordings of users exposed to the variant.
Recordings can be filtered based on Events, such as when a user is shown a variant. You can then watch recordings of users exposed to the variant and compare them with users who weren't. See our How to Monitor A/B Testing with Recordings article for help with setting this up.