What is the Hotjar Partner Program?
Hotjar’s Partner Program is open to anyone who uses—and loves—Hotjar. Our tiered earning system lets you earn up to 25% recurring review for every referral you send our way. To sign up, visit our Partners page.
- How does it work?
- What’s the payout?
- How much could I earn?
- When do payments stop?
- Who can sign-up?
- What happens if I have customers inside an agency account?
- What’s the difference between the Partner Program and Referral Program?
- Already a partner? Here’s how you get paid
How does it work?
We want to create a partnership that rewards you for working with us. Here’s how the Hotjar Partner Program works:
- Your company introduces clients to Hotjar and helps educate them on the benefits our solution brings.
- Hotjar compensates your company for any clients that become paying customers as a result of this introduction (and keeps compensating you for as long as they stay with Hotjar).
- Hotjar supports your education efforts with technical documentation, sales materials, and case studies that can be shared with your clients.
What’s the payout?
We'll pay out a share of the revenue for every client you refer to Hotjar. That share increases depending on the length of the contract:
- Earn 15% revenue for sign-ups on a monthly contract
- Earn 20% revenue for sign-ups on an annual contract
- Earn 25% revenue for sign-ups on a multi-year contract
How much could I earn?
Here are potential earnings:
- Refer 10 clients and earn €11,670* every year
- Refer 50 clients and earn €58,350* every year
- Refer 75 clients and earn €87,525* every year
*Based on referring a multi-year €389/per month Hotjar Scale Plan
When do payments stop?
We only stop paying you when the customer you've referred stops using Hotjar. Even if that client stops working with you, as long as they continue using Hotjar, we’ll keep paying you.
Who can sign-up?
The Partner Program is open to businesses who recommend and use Hotjar to help their clients provide better product experiences. Ideally, you have a group of clients or an audience who need a solution like Hotjar. Plus points if you're a Hotjar advocate, ready to encourage others to sign up for the tool.
What happens if I have customers inside an agency account?
To earn commission from your customers, they must have their own Hotjar account. Customers within your agency account will not be counted.
What’s the difference between the Partner Program and Referral Program?
The Referral Program and Partner Program are two different programs. The Partner Program is aimed at businesses who want to resell Hotjar to their clients as part of their service offering or an additional value add. Partners are then compensated based on the number of clients that become paying customers of Hotjar.
The Referral Program is open to everyone, not just companies. With this program, there is a monthly leaderboard of referrals and the prizes are listed in the table below:
Where do I access the Referral Program?
The Referral Program is accessible from your Overview page by clicking the Settings dropdown and selecting the "Refer Friends" option.
Referral Program |
Partner Program |
Open to anyone, not just companies |
Only open to businesses who want to resell Hotjar to their clients |
Restrictions on which countries you refer to |
No restrictions on which countries you resell to |
Top referrer receives a free Lifetime Hotjar Business account |
Earn 15% revenue for sign-ups on a monthly contract |
Top 5 runner-ups receive a free Hotjar Hoodie |
Earn 20% revenue for sign-ups on an annual contract |
Anyone who refers 5 valid friends will receive our official Hotjar t-shirt |
Earn 25% revenue for sign-ups on a multi-year contract |
Already a partner? Here’s how you get paid
How do we track referrals so you get paid
After a client signs up for a paid Hotjar plan through your referral link, we'll send you an email that has information about the plan your referral signed up for, your commission rate, and instructions for how to invoice us for your referral payments. You can then send us the invoices.
If I have an agency account and I add my clients there, can I get the commission?
No, in order to receive commission, your clients need to have created their own Hotjar account.