The Dashboard provides a high-level overview of your site’s key metrics using graphs and charts. Through regular viewing, your Dashboard enables you to stay on top of your most important metrics by filtering and comparing an aggregate of demographic and user-behavior metrics. You can edit and save changes to your Dashboard, while also clicking through to each of Hotjar’s tools via the Dashboard to go deeper into the data.
In this article, we cover:
- An overview of your Dashboard and available metrics
- Common Dashboard use-cases
- How to edit your Dashboard
An overview of your Dashboard and available metrics
Within your Dashboard, you’re able to do the following:
- Filter your Dashboard to focus on the data most relevant to you. Filters allow you to display only a specific group of sessions that match your filtering criteria so you can more effectively focus your Dashboard analysis.
- See trends across multiple metrics over time.
- Click through to specific heatmaps, recordings, feedback, or surveys to zoom-in on the aggregated data and move from the quantitative to the qualitative to learn more.
- Add a new trend, which is a custom metric created by you with our Trends feature (requires Observe Scale).
- Save changes you make to your Dashboard, including the location of charts, chart types, and trends you've added.
Currently, the dashboard provides an aggregated view of the below metrics and we’ll continue to expand these over time.
- Total number of sessions
- Average session duration
- Average number of pages/session
- Bounce rate
- Top pages
- Average user sentiment
- Rage click & U-turn trends
- New vs Returning user sessions
- Devices, operating systems, browsers
- Top countries
Common Dashboard use-cases
The dashboard is designed to be monitored regularly so you can keep track of the health of your site. The following are some of the most common use-cases:
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Compare users that convert with those that don’t convert.
By applying filters to your Dashboard, you can check if those users who don’t convert are using a different device or browser than those that you support. You can also use average sentiment to watch relevant recordings and understand where users that don’t convert are experiencing problems and why this might be happening. Looking at the negative feedback of non-converting users can also help you understand the reasons for that sentiment.
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Check for unexpected problems after a website redesign.
Monitoring your Dashboard’s rage clicks, u-turns, device and browser types, average session duration, and bounce rate will help give you confidence in whether a redesign has improved the user experience.
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Monitor trends based on ongoing work.
Check for an improvement in user sentiment and a reduction in frustration and confusion as shown by less rage clicks and u-turns.
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Identify if one user’s interactions are because of a bigger issue.
When finding a recording where a user rage clicks on a button, you can check the rage click chart on your Dashboard to see a timeline of rage clicks. This helps you to understand whether you’re seeing a one-time issue or a broader pattern that is trending over time and affecting more users.
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See where users are leaving your site and why they’re leaving.
From your Dashboard, find your top exit pages and then analyze the heatmaps, recordings and feedback for those pages to see where users are leaving and why.
How to edit your Dashboard
Write permissions are required to edit your Dashboard
Editing and saving a new version of your Dashboard requires Write level permissions. You can check your current permission level on your Team page. Admin level team members can upgrade your permissions if required.
You can edit your Dashboard to:
- Move individual charts to a different location, using drag and drop.
- Change the chart type and calculation settings of individual charts.
- Set the exit or landing pages in the Top Pages chart.
- Set the device in the Devices chart.
- Add a new trend, which is a custom metric created by you (requires Observe Scale).
- Delete a custom trend.
Editing individual charts
You can change the location of a chart by clicking down on the top of the chart and dragging it to a new location on your Dashboard. Additional customization options for a specific chart can be applied using the icons at the top of each chart.
When you've finished editing your Dashboard, click on Save to store the changes.
Data collected prior to March 8, 2022 won't be included on your Dashboard
The Dashboard feature was created on March 8, 2022 meaning that data collected prior to that date will not be included. You can find out more details about using the relative and custom date filter on your Dashboard in our How Do I Filter Session Data article.