How to Use Your Dashboard

The Dashboard provides a high-level overview of your site’s key metrics using graphs and charts. Through regular viewing, your Dashboard enables you to stay on top of your most important metrics by filtering and comparing an aggregate of demographic and user-behavior metrics. You can edit and save changes to your Dashboard while also clicking through to each of Hotjar’s tools via the Dashboard to go deeper into the data.

In this article, we cover:

• An overview of your Dashboard and available metrics
• Common Dashboard use cases
• How to edit your Dashboard

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An overview of your Dashboard and available metrics

Within your Dashboard, you’re able to do the following:

1. Filter your Dashboard to focus on the data most relevant to you. Filters allow you to display only a specific group of sessions that match your filtering criteria so you can more effectively focus your Dashboard analysis.
2. See trends across multiple metrics over time.
3. Click through to specific heatmaps, recordings, feedback, or surveys to zoom in on the aggregated data and move from the quantitative to the qualitative to learn more.
4. Add a new widget from a template, add a funnel, or a custom metric created by you with our Trends feature (requires Observe Scale).

You can drag and drop the widgets to make your Dashboard easier to navigate and keep the most relevant metrics visible. You can also delete or duplicate your widgets.

Currently, the Dashboard provides an aggregated view of the below metrics, and we’ll continue to expand these over time.

• Total number of sessions
• Average session duration
• Average number of pages/session
• Top traffic channels
• Bounce rate
• Top pages
• Top clicked buttons & links
• Average user sentiment
• Rage click & u-turns
• Top console errors
• New vs Returning user sessions
• Technology
• Top countries

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Common Dashboard use cases

The Dashboard is designed to be monitored regularly so you can keep track of the health of your site. The following are some of the most common use cases:

• Compare users that convert with those that don’t convert.
  By applying filters to your Dashboard, you can check if those users who don’t convert are using a different device or browser than those that you support. You can also use average sentiment to watch relevant recordings and understand where users that don’t convert are experiencing problems and why this might be happening. Looking at the negative feedback of non-converting users can also help you understand the reasons for that sentiment.
• Check for unexpected problems after a website redesign.
  Monitoring your Dashboard’s rage clicks, u-turns, device and browser types, average session duration, and bounce rate will help give you confidence in whether a redesign has improved the user experience.
• Monitor trends based on ongoing work.
  Check for an improvement in user sentiment and a reduction in frustration and confusion, as shown by fewer rage clicks and u-turns.
• Identify if one user’s interactions are because of a bigger issue.
  When finding a recording where a user rage clicks on a button, you can check the Rage click chart on your Dashboard to see a timeline of rage clicks. This helps you to understand whether you’re seeing a one-time issue or a broader pattern that is trending over time and affecting more users.
• Find sessions where browser errors occurred.
  Use the Error filter in your Dashboard to identify sessions where an error occurred while the user was interacting with your site. The Top console errors section of your Dashboard will show the most frequently occurring errors. Watch recordings of the users' sessions to identify bugs.
• See where users are leaving your site and why they’re leaving.
  From your Dashboard, find your top exit pages and then analyze the heatmaps, recordings, and feedback for those pages to see where users are leaving and why.

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How to edit your Dashboard

You can edit your Dashboard to:

• Move individual charts to a different location using drag and drop.
• Change the chart type and calculation settings of individual charts.
• Set the exit or landing pages in the Top Pages chart.
• Set the device in the Devices chart.
• Add a new widget from a template.
• Add a new trend or funnel, which are custom metrics created by you (requires Observe Scale).
• Delete a widget.

Editing individual charts

You can change the location of a chart by clicking down on the top of the chart and dragging it to a new location on your Dashboard. Additional customization options for a specific chart can be applied using the icons at the top of each chart.

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