The Dashboard provides a high-level overview of your site’s key metrics using graphs and charts. Through regular viewing, your Dashboard enables you to stay on top of your most important metrics by filtering and comparing an aggregate of demographic and user-behavior metrics. You can also click through to each of Hotjar’s tools via the Dashboard to go deeper into the data.
In this article, we cover:
- An overview of your Dashboard and available metrics
- Common Dashboard use-cases
- How to use Dashboard filters
An overview of your Dashboard and available metrics
Within your Dashboard, you’re able to do the following:
- Filter your Dashboard to focus on the data most relevant to you.
- See trends across multiple metrics over time.
- Click through to specific heatmaps, recordings, feedback, or surveys to zoom-in on the aggregated data and move from the quantitative to the qualitative to learn more.
Currently, the dashboard provides an aggregated view of the below metrics and we’ll continue to expand these over time.
- Total number of sessions
- Average session duration
- Average number of pages/session
- Bounce rate
- Top pages
- Average user sentiment
- Rage click & U-turn trends
- New vs Returning user sessions
- Devices, operating systems, browsers
- Top countries
Common Dashboard use-cases
The dashboard is designed to be monitored regularly so you can keep track of the health of your site. The following are some of the most common use-cases:
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Compare users that convert with those that don’t convert.
By applying filters to your Dashboard, you can check if those users who don’t convert are using a different device or browser than those that you support. You can also use average sentiment to watch relevant recordings and understand where users that don’t convert are experiencing problems and why this might be happening. Looking at the negative feedback of non-converting users can also help you understand the reasons for that sentiment.
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Check for unexpected problems after a website redesign.
Monitoring your Dashboard’s rage clicks, u-turns, device and browser types, average session duration, and bounce rate will help give you confidence in whether a redesign has improved the user experience.
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Monitor trends based on ongoing work.
Check for an improvement in user sentiment and a reduction in frustration and confusion as shown by less rage clicks and u-turns.
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Identify if one user’s interactions are because of a bigger issue.
When finding a recording where a user rage clicks on a button, you can check the rage click widget on your Dashboard to see a timeline of rage clicks. This helps you to understand whether you’re seeing a one-time issue or a broader pattern that is trending over time and affecting more users.
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See where users are leaving your site and why they’re leaving.
From your Dashboard, find your top exit pages and then analyze the heatmaps, recordings and feedback for those pages to see where users are leaving and why.
How to use Dashboard filters
Filters allow you to display only a specific group of sessions that match your filtering criteria so you can more effectively focus your Dashboard analysis.
Date (available on all plans)
- Relative date ranges allow you to see data from up to 12 months in the past. Since the Dashboard feature was created on March 8, 2022, data collected prior to that date will not be included.
- Custom date ranges are useful if you want to compare data before and after changes were made to your site. Custom date ranges allow you to view Dashboard data from a specific time period, up to 12 months in the past subject to data retention. Find more details on data retention at Hotjar in our How long does Hotjar keep my data article.
Additional filters available only on our paid plans
| Path Filters | ||
|
Filter |
Description |
Plan Availability |
|
Visited page |
Displays data from sessions where a specific page was visited. You can use the "Does” or “Does not” operators for Visited page “Contains”, “Starts with”, “Ends with”, and “Exact match”. |
Observe Plus |
|
Referrer URL |
Displays data from sessions where the user was on a specific site before their Hotjar session began. Not all sessions will have a Referrer URL. You can use the "Does” or “Does not” operators for Referrer URL “Contains”, “Starts with”, “Ends with”, and “Exact match”. |
Observe Business |
|
Landing page |
Displays data from sessions where the user entered the site on a specific page. You can use the "Does” or “Does not” operators for Landing page “Contains”, “Starts with”, “Ends with”, and “Exact match”. |
Observe Plus |
|
Exit page |
Displays data from sessions where the user left the site on a specific page. You can use the "Does” or “Does not” operators for Exit page “Contains”, “Starts with”, “Ends with”, and “Exact match”. |
Observe Plus |
|
Session Filters |
||
|
Filter |
Description |
Plan Availability |
|
New / Returning |
Displays data from new or returning users. If a user does not have a Hotjar User ID when they visit your site, Hotjar considers them a new user. Otherwise, the user will be considered a returning user. A returning user may mistakenly be identified as new if they access your site from a different device or web browser, clear their web browser cookies, or if they haven't visited your site in over 365 days. |
Observe Plus |
|
Country |
Displays data from sessions that do or do not originate from a specific country or list of countries. You can use “Any of these” or “None of these”, including for multiple countries. |
Observe Plus |
|
Duration |
Displays data from sessions where users spent a specific amount of time on your site. You can use “Exactly”, “Less Than”, or “Greater Than” for a time in seconds, minutes, or hours. It's also possible to use “Is Between” for sessions with a duration between two lengths of time in seconds, minutes, or hours. |
Observe Plus |
|
Page count |
Displays data from sessions where users loaded a specified number of pages. Keep in mind that reloading the same page during the user's session will add to this page count. You can use “Exactly”, “Less Than”, or “Greater Than” for a total page count. It's also possible to use “Is Between” for sessions with a total page count between two values. |
Observe Plus |
|
Behavior Filters |
||
|
Filter |
Description |
Plan Availability |
|
Event |
Displays data from sessions where a site visitor's specific action triggered an event in Hotjar. Learn more about tracking events with our Events API guide. |
Observe Plus |
|
Displays data from sessions where multiple clicks on the same element occurred at any point during the user journey. Defined as five clicks, within 500ms of one another. |
Observe Business |
|
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U-turn |
Displays data from sessions where users returned directly to the previous URL, within 7 seconds of leaving that URL. |
Observe Business |
|
User Attributes Filters |
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User Attributes |
Displays data from specific users based on custom attributes you've passed to Hotjar from your own data. This filter will only be available if the User Attributes feature has been implemented and Hotjar has received user attribute data via the Identify API. |
Observe Business |
|
Technology Filters |
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|
Filter |
Description |
Plan Availability |
|
Hotjar User ID |
Displays data from sessions collected from the same user. You can use “Is” and “Is not” for a specific Hotjar User ID. |
Observe Plus |
|
Device |
Displays data where users have used a specific device type. |
Observe Plus |
|
Browser |
Displays data from sessions where site visitors have used a specific browser. Multiple browsers can be included in the filter from a checklist: Chrome, Firefox, Internet Explorer, Edge, Opera, Safari. |
Observe Plus |
|
Operating system |
Displays data from sessions where site visitors are using a specific operating system. Multiple operating systems can be included in the filter from a checklist: Windows, macOS, Linux, Ubuntu, Android, iOS. |
Observe Plus |
|
Feedback Filters |
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Feedback |
Displays data from sessions where a user has submitted a Feedback response. Filters include Love, Like, Neutral, Dislike, or Hate. |
Observe Business |
|
Net Promoter Score® |
Displays data from sessions where a user filled out an NPS Survey. Filter for Promoters, Passives, or Detractors based on their NPS scores. |
Observe Business |
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Experimental Filters |
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Displays data from users who were also part of a Google Optimize Experiment. |
Observe Business |
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