Pricing By Plan (Basic, Plus, Business)

Hotjar works using a data-on-demand approach. Reports or "Snapshots" are generated when you request them, targeting the pages you'd like to collect data from.

Basic Plan - Free

Hotjar Basic is ideal for users with low traffic volumes or wanting to try out Hotjar and see if it’s the right tool for their needs.

Hotjar Basic allows you to track the following data:

• Heatmaps - 3 snapshots of 1,000 pageviews each
• Recordings - 300 Recordings of 100 Recordings at a time
• Forms - 3 forms of 1,000 sessions each
• Funnels - 3 funnels collecting unlimited data
• Polls, Surveys, Recruiters, Incoming Feedback - 3 of each, collecting unlimited user responses

Data for Heatmaps, Funnels, Forms, and Recordings will be available for 365 days. Responses from Polls, Surveys, Recruiters and Incoming Feedback will be available indefinitely.

Once you reach your plan limits, you can either delete items or increase your limit by moving to Hotjar Plus.

If your traffic exceeds 2,000 daily pageviews, Hotjar will automatically distribute data collection throughout the day, a process we call sampling.

Plus Plan - $29/month

Hotjar Plus gives you unlimited use to all of Hotjar’s tools.

Hotjar Plus allows you to track the following data:

• Heatmaps - unlimited Heatmaps of 2,000 pageviews each
• Recordings - unlimited Recordings of 2,000 Recordings at a time
• Forms - unlimited Forms of 2,000 sessions each
• Funnels - unlimited Funnels collecting unlimited data
• Polls, Surveys, Recruiters, Incoming Feedback - unlimited, collecting unlimited user responses

Data from Forms, Heatmaps and Recordings will be available for 365 days. Responses from Polls, Surveys, Recruiters and Incoming Feedback will be available indefinitely.

Once you reach your plan limits, you can either delete items or increase your limit by moving to Hotjar Business.

If your traffic exceeds 10,000 daily pageviews, Hotjar will automatically distribute data collection throughout the day, a process we call sampling.

Business Plan - $89/month

This plan is ideal for businesses owning Sites with traffic exceeding 300,000 pageviews per month; or where the business wishes to remove Hotjar branding from visitor-facing tools, giving you unlimited use to all of Hotjar.

Hotjar Business allows you to track the following data:

• Heatmaps - unlimited Heatmaps of 10,000 pageviews each
• Recordings - unlimited Recordings of 5,000 Recordings at a time
• Forms - unlimited Forms of 5,000 sessions each
• Funnels - unlimited Funnels collecting unlimited data
• Polls, Surveys, Recruiters, Incoming Feedback - unlimited, collecting unlimited user responses

Additional features:

• Remove Hotjar branding from Feedback tools, shared Heatmaps and shared Recordings
• Optimizely Integration
• Use JavaScript Triggers for targeting
• Start recording on specific pages
• Tag recordings automatically through JavaScript
• Add notes to recordings
• Show feedback tools, like Incoming Feedback, Polls, Survey Invites, Recruiters, to a % of visitors.

Data from Forms, Heatmaps and Recordings will be available for 365 days. Responses from Polls, Surveys, Recruiters and Incoming Feedback will be available indefinitely.

If your traffic exceeds 10,000 daily pageviews, Hotjar will automatically distribute data collection throughout the day, a process we call sampling.